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IT & Software
Tata Group Looking for Band 4 Lead E Commerce W W at ,India , Bengaluru / Bangalore Full Time
Job Details
1. Scope of the role
Leads the own E Commerce channel by formulating the E Commerce channel strategy in alignment with the overall business objectives and
effectively manages the sales, marketing, merchandising and content creation of the channel to ensure achievement of the business targets
Drives adoption of new integrations across traditional channels in line with consumer trends of seamless experience and shopping
2. Job profile
Creates the vision and strategy for Brand Ecommerce – defines the role of brand ecommerce, including its financial performance and directions for
VAS and platform competitiveness
Drives Revenue targets for the Brand e commerce across all brand sites
. Oversees site development and maintenance
. Works on the merchandising strategy and reviews the demand planning and forecasting data for own E- Commerce channel
. Ensures A+ content and manages all brand campaigns for the Website
. Enhances brand presence across platforms
. Creates Marketing strategy for top funnel- efficiency and leverages analytics to drive mid-funnel efficiencies
. Works on deployment of app
. Streamlines Logistics, delivery, returns and payments- with efficiency and innovation
. Strategizes on ways and means for conversion of bottom funnel- add to cart etc
Creates and manages the Omni journeys for each brand
. Responsible for Omni targets of sales revenue, high quality lead generation
. Creates Omni strategy with focus on new use cases for the post Covid world
. Oversees the consumer journey across phygital to get single view of consumer
Drives adoption of new use cases – towards the establishment of seamless consumer experience – across channels and platforms.
. Works with Brand, channel, encircle and IT teams to champion new use cases for integration
. Drive new VAS that can make the brand ecomm more powerful and strategic
People Management
. Provides team with a positive work climate and support to deliver brand mandate
. Identifies capability needs for the team and collaborates with HR to ensure delivery
. Sets goal for the team, monitors and reviews performance parameters of the team and provides feedback on frequent basis to the team members
. Provides team members with adequate development exposure and growth opportunities to enable readiness for higher roles
Knowledge Required
Expertise in Digital with ability to identify and leverage tools
Knowledge of website analytics tools
Strategic thinker who can identify strategic purpose and evaluate all options
Knowledge of latest trends and technology in marketing space
Keen business sense – to evaluate cost/ benefits and hence identify suitable options. And to build this as a business and appreciate the P&L
Behavior Skills Required
Thinks big
Business savvy
Entrepreneurial drive
Nurtures relationship
Influences for impact
Ability to lead diverse team
Believes in people
Ability to work across teams- analytics, retail, marketplace, brands
Leads the own E Commerce channel by formulating the E Commerce channel strategy in alignment with the overall business objectives and
effectively manages the sales, marketing, merchandising and content creation of the channel to ensure achievement of the business targets
Drives adoption of new integrations across traditional channels in line with consumer trends of seamless experience and shopping
2. Job profile
Creates the vision and strategy for Brand Ecommerce – defines the role of brand ecommerce, including its financial performance and directions for
VAS and platform competitiveness
Drives Revenue targets for the Brand e commerce across all brand sites
. Oversees site development and maintenance
. Works on the merchandising strategy and reviews the demand planning and forecasting data for own E- Commerce channel
. Ensures A+ content and manages all brand campaigns for the Website
. Enhances brand presence across platforms
. Creates Marketing strategy for top funnel- efficiency and leverages analytics to drive mid-funnel efficiencies
. Works on deployment of app
. Streamlines Logistics, delivery, returns and payments- with efficiency and innovation
. Strategizes on ways and means for conversion of bottom funnel- add to cart etc
Creates and manages the Omni journeys for each brand
. Responsible for Omni targets of sales revenue, high quality lead generation
. Creates Omni strategy with focus on new use cases for the post Covid world
. Oversees the consumer journey across phygital to get single view of consumer
Drives adoption of new use cases – towards the establishment of seamless consumer experience – across channels and platforms.
. Works with Brand, channel, encircle and IT teams to champion new use cases for integration
. Drive new VAS that can make the brand ecomm more powerful and strategic
People Management
. Provides team with a positive work climate and support to deliver brand mandate
. Identifies capability needs for the team and collaborates with HR to ensure delivery
. Sets goal for the team, monitors and reviews performance parameters of the team and provides feedback on frequent basis to the team members
. Provides team members with adequate development exposure and growth opportunities to enable readiness for higher roles
Knowledge Required
Expertise in Digital with ability to identify and leverage tools
Knowledge of website analytics tools
Strategic thinker who can identify strategic purpose and evaluate all options
Knowledge of latest trends and technology in marketing space
Keen business sense – to evaluate cost/ benefits and hence identify suitable options. And to build this as a business and appreciate the P&L
Behavior Skills Required
Thinks big
Business savvy
Entrepreneurial drive
Nurtures relationship
Influences for impact
Ability to lead diverse team
Believes in people
Ability to work across teams- analytics, retail, marketplace, brands
Key Skills
Band 4 Lead-e-commerce (w&w)
