About the Company:
The PURAVANKARA GROUP was established in 1975, in response to the growing need for quality housing and commercial space in the metropolitan cities of India. Since then, the Group has grown to be one of the leading Real Estate Developers of the country, serving the needs of a discerning clientele.
The Puravankara Group, with over 48 years of excellence in the upper end of the housing sector across various regions of the Country, has projects in Bangalore, Chennai, Kochi, Coimbatore, Hyderabad, Mumbai, Pune, Goa, and Kolkata. The Group also has a presence in Dubai and business representatives in the United Kingdom and the United States. With a land bank of over 125 million sq ft,
the Group has over 20 million sq ft of residential and commercial space currently under construction.
Key Responsibilities
· Devise the content strategy to build and amplify the social media presence of the brand
· Manage and maintain the content calendar
· Create impactful content across multiple formats such as blogs, articles, posts, videos etc.
· Ensure that the content is of top-notch quality, consistent and aligned with Puravankara’s purpose and editorial strategy
· Provide recommendations based on the performance of the social media channel and emerging content and trends
· Repurpose content to meet the needs of diverse audience and platforms
· Provide copywriting support for high-visibility events and campaigns
· Collaborate with design teams to ensure that content and design complement each other
· Suggest improvements to the tone and structure of the content
· Ensure the content is compliant with Puravankara’s legal and social media guidelines
· Social Media expertise:
stay up to date with the latest social media trends and technologies.
· Social Listening Experience: Leverage technology to proactively explore and discover insights from online conversations made by users to understand “the why” which can inform strategic decision-making. Example: category analysis, competitive analysis, or a brand health analysis.
· Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings.
Key skills required:
· Adept in creating engaging, inspiring, and persuasive content
· Proven record in managing social media accounts of large enterprises
· Deft in devising an engaging narrative technique to communicate impactful business stories as well as personal, motivational stories
· Good understanding of content strategy principles and processes
· Deft in writing, editing and has a way with words
· Experience across a range of digital, social, and integrated media
· Strong conflict resolution, negotiation, influencing and persuasion abilities
· Ability to build and leverage relationships with and influence multiple internal groups across all levels of the organization
Qualifications:
· Bachelor’s or master’s degree, preferably in English literature or mass communication
· Experience in researching and developing content investment, financial and real estate topics
· Strong knowledge of content strategy and development and be well-versed with online reputation management skills within the modern digital landscape
· Up-to-date understanding of social platforms (Twitter, LinkedIn, Instagram,
YouTube, Facebook, etc.)
· Sharp knowledge of SEO principles
· At least 3-5 years of relevant experience
Interested applicants can apply by sending a cover letter and an up-to-date CV to [email protected]
▶️ Social Media Marketing Manager
🖊️ Puravankara
📍 Bengaluru
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