Clients across a variety of industries turn to osg to make the most out of their client interactions, resulting in improved working capital and deeper relationshipsLeveraging a blend of managed services & technology, client’s benefit from expertise, operational scale and proprietary data that delivers a frictionless partnership focused on simplicity, reliability and innovationAt the center of our business is everview™, an integrated platform to link together the moments that matter in promotion, presentment and paymentSaid differently, “when you’re asked to pay, you pay attention.”
The solutions marketing manager exhibits a deep understanding of markets and buyers in order to devise and lead a product’s go-to-market strategyMust work cross-functionally, unifying and motivating teams (e.gProduct management, integrated marketing, communications, demand gen, sales)The solutions marketing manager must have an expert understanding of osg buying audiences and their needs acting as a subject matter expert (sme) transferring knowledge about markets, buyers, and product across marketing and sales functions.
The solutions marketing manager will be responsible for:
Define the market opportunity for a product; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy
Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the product, including key buyer roles
Influence product development through well-defined market requirements
Write and socialize the following product-level documents: marketing plan, sales enablement plan, launch plan, solution handbook
Develop product positioning, value propositions, and messaging that resonate with the buying audience and produce the source messaging blueprint
Collaborate with marketing peers and resources to produce relevant content for target buyers
Develop the competitive comparison guide for use in positioning against similar offerings from other organizations
What you`ll need:
Three to five years of product marketing experience
Related market/industry experience preferable in the payments, digital marketing or bill statement space
Certification in some product marketing methodology or framework preferred
Previous sales experience preferable
Product management experience a plus
Ability to conduct market, competitor, and customer research to gather insights and assess market opportunities
Ability to create value propositions and messaging strategies
Ability to develop strategies for creating pipeline for new offerings as well as upsell,cross-sell, and account-based marketing programs to grow existing relationships
Ability to analyze information collected from win/loss interviews and pipeline behavior (conversion rates and velocity) to detect breakdowns in the marketing and sales process
Ability to link product launches to organizational campaign themes and goals
Strong writing, communication, presentation development and delivery skills
Critical thinking
Project management
Benefits:
3 weeks of paid time off annually
Medical, dental, vision plans, employee assistance program, as well as life insurance and ltd plans
Supplemental life insurance
Voluntary accident and critical illness insurance, respectively
Flexible spending account available
401k plan
Osg offers equal employment opportunity and will not discriminate on the bases of race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors.
Rsrosg
Job code: 1000284
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