As a Demand Generation Lead, you will play a critical role in driving revenue growth through strategic demand generation campaigns and initiatives. You will be responsible for executing integrated marketing campaigns, optimizing lead generation efforts, and collaborating with cross-functional teams to achieve business objectives.
Roles and Responsibilities:
– Develop and implement comprehensive demand generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution.
– Plan, create, and execute integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media,
and events.
– Optimize lead generation efforts through effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
– Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts.
– Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation.
– Work closely with cross-functional teams, including sales, product marketing, design, PR to align demand generation initiatives with overall marketing and sales strategies.
– Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing.
Requirements:
– Bachelor’s degree in marketing, business, or a related field.
– Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
– Strong knowledge of demand generation tactics and channels, including email marketing, digital advertising, content marketing, social media, and events.
– Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
– Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance.
– Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously.
– Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
– Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth.
Job Type: Full-time
Salary:
₹1,500,000.00 – ₹2,000,000.00 per year
Schedule:
– Day shift
Experience:
– HubSpot: 3 years (Required)
– b2b saas industry: 2 years (Required)
– Marketo: 3 years (Required)
Speak with the employer
+91 8556006969
▶️ Demand Generation Executive
🖊️ Workipolar
📍 Chennai
Job details Salary ₹20,000 – ₹25,000 a month Job Type Regular / Permanent Qualifications – total work: 1 year (Required)...
Apply For This JobAbout the company Anaxee Digital Runners is building India’s largest last-mile verification & data collection network of Digital Runners (shared...
Apply For This JobJob details Salary ₹2,80,000 – ₹4,00,000 a year Benefits & Perks Provident Fund, Health insurance, Paid time off Job Type...
Apply For This JobSalary: ₹3,50,000 per month Should have strong knowledge and hands-on experience in JDK 1.8+ Should have worked in Struts, Ajax,...
Apply For This JobJob Description Handling the Team of 15-20 Members of Telecallers Training the new joinees Explore on car sales and auto...
Apply For This JobNOTE- Overall, sales executives play a crucial role in driving revenue growth for the company by identifying opportunities, nurturing customer...
Apply For This Job