Vodafone Idea Looking for DGM – NPD & Mobile Marketing at Mumbai Full Time

Job Req ID: 24560

Location: Mumbai, IN

Function: Marketing/Digital

About:

Role/ Band

DGM – NPD & Mobile Marketing / M2

Function / Department

Marketing , Partnerships – Asset Monetization

Location

Corporate Office, Mumbai

Job Purpose

Manage and grow the asset monetization businesses through leveraging pillars of growth such as enhancing the scope of the existing channels as well as new products or partners

– Mobile Advertising

– Direct Carrier Billing & Couponing

Key Result Areas/Accountabilities

Business Development

– Identify and on-board new partners for mobile advertising and carrier billing opportunity within the TRAI/RBI guidelines.

– Work with Aggregator to scale up and onboard new merchants for carrier billing service.

– Work with external partners for creating new products and solutions in mobile advertising and marketing category.

– Project Management : Planning, execution and rollout of key projects across advertising and carrier billing verticals

Business Management

– Partnership management: Responsible for close coordination with the business partners to sustain the growing trend of the business

– Drive the growth of carrier billing business; Analyze the customer requirement and affinity; Run promotional campaigns; Scout for new partners

– Manage couponing business; Sustain CXX

– Work closely with CS team for any customer feedback

– Client on-boarding and Account management of key advertising partners

– Campaign Management & Operations: Manage advertiser’s campaigns, right from campaign operations to media planning, and in-depth analysis of campaign performance reports to drive optimization for advertisers.

– Coordinate with VIBS product/Sales team to acquire advertising requirements from LA/SME/SOHO clients

– Revenue Reporting: MIS & Finance reporting and revenue reconciliations. Process ownership with internal finance for monthly closure on receivables and payables.

Core Competencies, Knowledge, Experience

– Previous experience in adtech

– Experience in planning and managing media campaigns for advertisers.

– Preferred experience from within agency or advertiser

– Experience in planning for programmatic advertising

– Rigorous driver of regularized tasks, planned activities and process adherence across internal cross functions and external partners.

– Work with external partners to understand, capture & productize revenue opportunities.

– Work with Internal cross functional departments to drive the implementation of product solutions and ensure smooth functioning of the AMB operations.

– Demonstrated ability to cultivate strong relationships with external partners

– Motivated self-starter who thrives in unstructured environments

Must have technical / professional qualifications

– 5+ years of related media/communications planning & campaign operations experience

– Post Graduate/MBA degree preferred; specializing in advertising, marketing, business administration, and/or communications preferred

– Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint

– Excellent verbal and written communication skills

Years of Experience

– 5-10 years

Industries to look from

– Start-ups, Adtech, Wallet/Payment companies, gaming companies

Ideal Organizations to look from

– Vserv, Infobip, paytm, nazara,

Team Size

– One SQL Developer