Bajaj Finance Limited Looking for Deputy National Lead – Tech SEO at   Pune Full Time

JOB PURPOSE

One Web is one of the 3 large pieces of the company’s omnipresence strategy and the most important. It is an integrated platform offering a portfolio of products covering payments, cards, wallets, loans, deposits, mutual funds, and loans on lifestyle products ranging from consumer durables to home furnishing. One Web platform will integrate our home-grown ecommerce store, insurance marketplace, investment marketplace, payments engine including BBPS and offer a consumer-tech experience to our customers. It will be a dynamic digital platform which will be hyper-personalized for each customer and provide the right nudges across multiple channels to start, resume or finish the journey.

The Deputy National Lead – Tech SEO, will report into the Head – Tech SEO position and work closely to set up the Tech SEO practice for the company grounds up within the Experience vertical of the Marketing function. This architect will be responsible for setting up best practices to Measure Right, Identify Right, Improve Right and Monitor Right the implementation of all necessary Tech SEO modules for One Web to become the benchmark optimized platform in the country.

This profile is critical for One Web to dominant multi formats of discoverability across search platforms.

PRINCIPAL ACCOUNTABILITIES

Tech SEO is a new practice being set up in the company. This profile will be responsible for benchmarking and creating the following for its successful set-up:

1.SEO Forensics Framework: Think and build a comprehensive SEO Forensics framework covering all aspects of the One Web Code, Content and Functionalities on the platform. This will not just be limited to the Core Web Vitals but encompass measuring, identifying, reporting and improving all metrics that could stand in the way of domination of all search formats across search platforms for all products and functionalities hosted on One Web.
2. Best Code Guidelines: Identify, evaluate, implement and monitor emerging best practices for Code implementation to ensure technical compliance for search engines that impacts Findability, Indexability and Rankability of One Web.
3. Asset performance: Own the content, communication, and journey aspects of the destination pages to ensure best in class customer experience
4. Identify insights: Provide insights and actionable from the tool kits to deliver core business objective

PARTNER MANAGEMENT

▪ Identify agencies, evaluate their capabilities in alignment with requirements and conduct negotiations for partnership
▪ Develop key partner relations in various domains
▪ Set up a partner engagement governance process
▪ Develop key alliances with large companies like Google, Meta, Adobe, Twitter and alike

PEOPLE MANAGEMENT AND COACHING

▪ Inspire and influence others to think differently, solve problems, and seize opportunities
▪ Work with cross-functional teams to set and achieve targets
▪ Determine individual training needs & development plans to build expertise and enhance skills
▪ Set objectives, conduct reviews, and close appraisal processes for the team as per timelines
▪ Develop the next line of leadership by driving various training and development initiatives
▪ Participate in selection process to identify the right talent at senior positions within the function
▪ Attract, recruit, and lead digital talent who will help drive connected goals by using a consultative and engaging style that encourages active listening, constructive dialogue and gains commitment
▪ Identify organizational gaps within the marketing team to achieve company objectives. Plan, recruit, retain, and build capacity accordingly
▪ Ensure continuous training of team on new technology/product/processes being adapted to ensure adequate implementation of change
▪ Provide guidance to team in identification of training needs like upgradation to latest Trends to enhance capabilities to drive a stable and robust social Commerce Vertical
▪ Design professional growth plans for managing and retaining top performers and key leaders in the function
▪ Integrate cross linked KRAs across the team to ensure ownership and smooth functioning

4. MAJOR CHALLENGES

▪ Co-ordinating with the design/tech teams to get the SEO changes/recommendations implemented with optimal turnaround times.
▪ To come up with alternate/middle-ground ideas that strike a balance between SEO best practices and workaround/stop-gap solutions in a case where it is not possible to implement SEO best practices due to certain tech/nontech or resource related/specific limitations raised/set by the brand owners, marketing teams and/or tech teams
▪ To help the top management appraise/recognize the beneficial outcomes of any/all SEO recommendations/changes proposed by the Tech SEO team.