Unilever Looking for Assistant Brand Manager – Lakme at Maharashtra Full Time

About unilever:

Be part of the world’s most successful, purpose-led businessWork with brands that are well-loved around the world, that improve the lives of our consumers and the communities around usWe promote innovation, big and small, to make our business win and grow; and we believe in business as a force for goodUnleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happenOur brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your bestEvery day, nine out of ten indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their workJoin us and you’ll be surrounded by inspiring leaders and supportive peersAmong them, you’ll channel your purpose, bring fresh ideas to the table, and simply be youAs you work to make a real impact on the business and the world, we’ll work to help you become a better you.

Do you want to be part of a “startup” and at the same time create new capabilities for hul? are you interested in building a new and exciting beauty business which is digital & ecommerce first? do you want to build skills and capabilities which will be relevant in the ever-changing world?

We are building a team that aims at harnessing the huge potential in bpc which the new digital ecosystem has presented – and create a digital-first, future-fit portfolio of niche brands and benefit segments for hulAlong the way, you’ll learn a ton & have fun.

Business context and main purpose of the job

This position entails working on one of hul’s most iconic brandsLakme is the largest color cosmetics brand in india, with a strong footprint and leading market positionWe leverage our heritage of category-creation & consumer understanding to create brands that every single indian aspires to useThis is an exploding category and it will be imperative to keep building its positive momentum through relevant mdm as well as innovation.

The position will be part of the team delivering this ambition for indiaThe line manager is co-located in mumbai offering a direct and close working and training relationship.

Here is how your day at unilever would look like:

Handle portfolio under the lakme colors range, be completely responsible for business delivery, identifying issues/opportunities and crafting strategy for growth

Develop an in-depth understanding of indian market and consumers through regular market visits and chvs

Responsible for understanding the brand penetration, distribution, offtake performance with the help of data

Lead channel discussions for key accounts of modern trade and contribute to jbps with customersAccelerate omni (online) business through interventions across platforms.

Work closely with partner teams (bd, r&d, cmi, cd) to work on whitespaces and contribute to the creation of future innovation funnel

Independently plan and execute go to market strategy for 10+ innovations in the year – holding the networks together, leading the communication asset creation, media planning for digital deployment of assets across fb/ig/yt/ott, sales channel deployment for overall innovation business case delivery

Create content for lakme india instagram handle (photo shoots, gifs, videos, etc) and anchor influencer marketing strategy for key products and new innovations

Key skills & requirement:

Master`s degree within marketing or business administration.

Excellent written and verbal communication skills in english

3-6 years of experience in marketing – ideally with exposure to e-com/digital marketing

Strong project management skills, experience in leading cross-functional team to deliver projects

Understanding of customers and shoppers, experience in launch/re-launch of consumer and shopper relevant innovations

Monitor progress & takes action

Core aspects underpinning all skills:

Creativity, empathy, obsession with brands & consumers, sense of aesthetics, analytical thinking & rigour

Collaboration – can derive the best out of cross-functional teams like sales, media etc.

Growth mindset – focused on delivering digital strategies that contribute to the growth of the business

Understand the world of beauty & personal care

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Job activity

Posted 4 days ago