Define social positioning, strategy and creative to strengthen the bBrand presence on social media
Give clear direction and inspiration to creative teams in developing engaging concepts
Develop a deep understanding of company target audience & become their advocate across company initiatives
Work with the larger marketing and content teams to create innovations and make the brand synonymous with disruptive and memorable social media campaigns
Set up and monitor listening for each campaign and infer nuances that can help a larger communication strategy
Own the end to end measurement agenda on social and plan future course of actions basis that
Create and disseminate weekly, monthly and quarterly reports both on our own social strategy, as well as the competitive landscape
Able to rapidly produce top-quality communications in all media
Consistent and strong collaborator who elevates the work of cross-functional teams
What to bring
Master’s degree or equivalent, preferably in marketing or business administration
4 – 6 years of experience in digital marketing/social marketing/digital agency/media company working with large brands
Minimum 2 yrsExperience in social content creation, and social community management
Highly skilled in written and verbal english and hindi
Hands-on experience developing insights from social listeningDetailed understanding of social analytics across channelsAbility to synthesize data from many sources into actionable insights
Highly informed and thoughtful perspectives on social platformsAbility to adapt brand expression and campaign strategy to relevant social channel experiences and strategy
Familiar with digital campaign management and reporting tools such as bakers, hootsuite, tweet deck, unmetric, datasift, radian 6, sprinklr
Strong knowledge of digital media, current local trends in media consumption, and marketing opportunitiesBe aware of the local culture and lingo to be relatable to the targeted audience
Hiring insights
Job activity
Posted 3 days ago
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