Sony Pictures Networks Looking for Manager – Ad Sales, Digital Business at Maharashtra , Thane Full Time

Job details

Job type full-time

Full job description

Job description

Role overview

Reporting to the regional head– ad sales, the primary role of the incumbent would be partial top-line and bottom-line responsibility of digital business for the west india region.

The incumbent should have a sharp understanding of market dynamics, digital ad inventories, ability to forge strong partnerships with clients to create value for themIn this role, one needs to go out and beyond to accomplish revenue targets and make a solid impact in digital advertising sales.

Position details

Position attributes

Position title

Manager – ad sales, digital business

Designation

Manager – ad sales, digital business

Function

Digital

Sub-function

Digital sales

Supervisor position

Regional head – ad sales, digital business (west)

Location

Mumbai

Position interlinkages

Within the organization

Outside the organization

Digital marketing and analytics

Channel ad sales teams

Media agencies

Google analytics team

Clients

Position specification

Education

Mba (preferred)

Overall experience

6 to 8 years

Essential expertise

Digital advertising sales background will be preferred.tv sales experience can be considered.

Desirable experience

6 to 8 years

Other job requirements

Must be well versed with client strategies and advertising agencies from west & have strong agency & clients contacts.

Key responsibilities

Maximizing monetization opportunities by creating and building the client base and constantly creating a digital brand need.
Strategize towards securing a steady base by means of acquiring long-term commitments
Developing preferred partnership with top digital advertisers through fact finding on brands, marketing plans with accurate information and feedback for past campaigns and ensuring smooth execution of deals
In depth account management by means of client servicing through customized properties/deals, and other digital brand solutions for critical launches
Build, manage and scale a revenue pipeline with advertisers, online ad networks/agencies and maintain a threshold of ad sales revenue on a monthly basis.
Generate revenue by selling online advertising inventory and meet monthly targets along with maintaining a high cpm rate.
The candidate will be responsible to maintain a minimum threshold of advertising revenue throughout the year, struck deals to have a regular revenue stream during low seasons.
Effective sales planning based on the time of the year to make sure that the inventory is fully utilized thus maximizing the roi.
Apart from new business, the role includes account development to have a long-term business association with clients.
Finding out who controls the advertising budget among the target segment organizations and contact them well in advance for new business.
Formulate and implement innovative advertising packages that maximize the revenue opportunities with brands and agencies to rapidly expand the business.
Drive results in a fast paced, resource-conscious environment with a creative style and a strong vision.
The incumbent would be responsible for selling ad inventory and maximize revenue potential by forging long term revenue deals.
Maintaining a good sales pipeline for the quarter, highlighting roadblocks early on, so that alternates can be

Reviewed, will be a critical part of the role.

Critical competencies for success

Behavioral:

Ability to leverages relationships, build a strong network and have effective negotiations.

Technical:

Strong knowledge of digital ecosystem.
Should be both a category & a brand builder with a s strong ability to drive and achieve sales targets.
High on ideation while creating brand solutions for the clients in-sink with their communication strategies.
Must possess a strong understanding of the market

Other personal characteristics

Should be well networked and connected.
A proven record of achieving business and individual goals
Concise yet inspiring communicator.
Understanding of data and analytics
Excellent communication skills and interpersonal skills
Highly motivated
Strong executor who is proactive and anticipates evolving business needs

Hiring insights

Job activity

Posted 14 days ago