Roles & Responsibilities:- Execute the integration of social media as a channel into all major company-wide initiatives such as brand campaigns, product launches, advocacy initiatives, and amplification of proprietary content- Own and scale a comprehensive strategy for Olyv’s corporate social channels aligned with marketing goals- Manage social media calendars for organic posts in collaboration with social media team members and across the organization- Create timely and engaging content optimized for platform used and intended audience- Oversee the monitoring and reporting on social engagement, trends,
and analytics; brief leadership on a regular basis- Oversee and contribute to the creation of engaging B2C content to engage target audiences and increase followers- Ideate and oversee the creation of visuals and videos that elevate Olyv while protecting brand guidelines- Work closely with Brand Lead, Content managers and SEO team to identify opportunities for repurposing content on our different social channels- Work closely with the leadership and cofounders team for cofounder profile and assist in thought leadership content endeavors- Own all communications and develop content in line with the approved communication plan- Manage production of various content assets including video production, events, social media assets- Liaise with internal and external stakeholders to execute the approved communication plan- Act as the custodian of any brand-related logos / language/ descriptions across various touch points.- Ensure adequate digital presence for the brand in coordination with various marketing initiatives being executed- Ensure adherence to a unified global approach across all digital platforms- Identify and engage external agencies for the design and execution of communication material like videos, digital creative, dossiers, flyers, etc.- Evaluate vendors to provide the services for various branding initiatives- Provide support with Key Projects, adapt and create assets for region-specific campaigns- Assist with the creation of SOP for any new requirements- On the definition and implementation of brand guidelines such as BRI, BVI, brand book, tonality guidelines, etc.- Assist with market-specific initiatives such as the development of local language content (Print ad, paid media, CRM mailers)- Manage every piece of content that goes out on the company’s behalf, ranging from newsletters, press releases, blog posts, and social media posts on various platforms.- Analyze performance indicators and web traffic, identifying areas where the content requires improvement.- Keep track of the existing content strategy performance.- Communicate new content ideas to the creative team to ensure they are aligned and produce the needed support material, such as photos, images, or videos.- Proofread new content to avoid and correct errorsEligibility Requirements:- 1-3 years of work experience in Consumer Marketing / Social Media Marketing/Community Marketing- Full understanding of all social media platforms & related analytical tools to monitor success metrics- Excellent written communication skills for producing high quality content/ postsIdea machine – catch trends and fast turnaround contextualizing them to brand needs- Excellent presentation skills – Ability to articulate ideas and key objectives- Experience building, executing, and scaling cross-functional marketing programs- Experience presenting metrics and progress to goal with stakeholders- Top-notch writing and editing ability – you produce engaging, accurate copy even under time pressure.- Understanding of Online Reputation Management (ORM) will be an added advantage
▶️ Creator-In-Residence
🖊️ Olyv India (Formerly SmartCoin)
📍 India
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