MAVIP Group Looking for Technology Marketing Manager at Bengaluru Full Time

About Us

MAVIP Group is a B2B services organization operating offices in the USA, UAE, and India. We offer global customers a comprehensive suite of solutions spanning Marketing, Advertising, CX, Training, Recruitment, Technology, and Process Outsourcing.

Role Description

We are in the process of developing and launching some exciting new solutions – app-based, subscription-based SaaS platforms. In addition to this, we continue to work with our technology clients to help them Go-to-Market by consistently creating new avenues and innovative ways to drive awareness, purchase and adoption. We are seeking a dynamic and experienced Marketing Manager to join us and help drive these go-to-market (GTM)

strategies that deliver success internally as well for our clients.

This is a full-time on-site role located in Indore. The position will be responsible for conducting market research, creating communication levers, managing marketing campaigns, sales support, and implementing technology-driven marketing strategies to promote our services and solutions.

Qualifications Required

Experience

– 5+ years of marketing experience with a strong focus on GTM strategies for mobile apps, subscription-based platforms, and SaaS/tech products.

Education

– Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.

Skills

– Proven track record in driving successful product launches and marketing campaigns.
– Strong analytical and strategic thinking skills.
– Excellent communication and interpersonal abilities.
– Proficiency in digital marketing tools and platforms.
– Creative mindset with the ability to think outside the box.

Attributes

– Highly motivated and results-oriented.
– Ability to thrive in a fast-paced and dynamic environment.

– Strong project management skills and attention to detail.
– Experience in developing marketing strategies
– Excellent communication and presentation skills
– Strong analytical and problem-solving abilities
– Ability to work independently and in a team

Key Responsibilities

– GTM Strategy Development: Formulate and execute comprehensive go-to-market strategies for our mobile apps, subscription platforms, and SaaS products.
– Market Research: Conduct in-depth market analysis to identify target audiences, competitive landscape, and emerging trends.
– Product Launch: Plan and manage product launches, including pre-launch, launch, and post-launch activities to ensure successful market entry.
– Positioning:

Develop and refine brand/product positioning and messaging to resonate with target customers and differentiate our products.
– Campaign Management: Design and implement multi-channel marketing campaigns (digital, social media, content, email, etc.) to drive product awareness and adoption.
– Performance Metrics: Monitor, analyze, and report on campaign performance and key metrics, utilizing data to optimize strategies and achieve marketing goals.
– Collaboration: Work closely with product, sales, and customer success teams to align marketing efforts with business objectives and product development.
– Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources to maximize ROI.