Designation Metro TSE
Grade: JM3
Qualification : Graduate + MBA (Optional)
Age : 25 – 33 Yrs
Experience : 5 – 9 years of Experience
Sr No Key deliverables :
1 Field Work
Drive Primary, Secondary, coverage & distribution targets
Driving of Programs Bandhan, Mera,Super Mera & Umang outlet level planning and executing the weekly basis
Execution of New Product in market as Norms
Execution of Marico Trade Program
Merchandising
2 DD Management
Building Involvement in Driving Key KPI
DD Appointment and Removal as per Norms
Motivation of DD -Ensure Healthy ROI Earning, Increasing involvement of by Recognition Programme such as Udaan, Food Safety Certifications etc.:
Does Cost Benefit Analysis to maximize business benefit
DD s claims and Reconciliation – Timely submission of Claims, Hard Copies, Audit, Mi-Net entry as per co. norms for all Cover
Maintenance of Inventory at Distributor Point – Closing Stock as per Norms at Month End
TMR Hard Copies collection by TSO from DD
Review of Financial Health – Calculate and Review DD ROI, Suggest Action plan in case of any deviation from Norms, Ensuring DD updates collections in MIDAS
Ensuring DD Infrastructure Requirements as per Norms – Beat Service, Delivery Units, DSR, Godown, Computer, Staff
Monitors, Review & Carry Infra Stability ( Coverage ,DSR & DD) – Long term sustainable infrastructure in terms of having the right DD , managing DD ROI, hiring the right DSRs, ensuring adequate vehicles Units at all times
3 DSR/Merchandiser
DSR Interview, Selection, Induction
Motivation of DSR Ensure Healthy Incentive Earning: Incentive Maximization of DSR
Reviews the respective DSR’s and educate them for their Incentive earnings which they losing Brand wise achievements.
On The Job Training/Hand-Holding to DSR’s: Selling Skills, Product Knowledge, Merchandising, New Product Launch, Coach and Guides DSR for Level A rating
Merchandisers Management (City – Where it is)
Raise Earning Potential
4 Financial & Commercial Aspects
ROI Calculations as per Norms
Understand pricing cascade
L &D; Policy – Procedure for submission and issuing of L&D; claims
DD Appointment & Separation
Claim Management – Timely Entry, NOC As per Norms
Food Safety Audit – To Ensure All aspects covered
Program Payout at the end of Phase as per Marico Policy
5 Business Planning & Review
Carry Competition Benchmarking – Proactive steps to take up competition by aligning supervisor and aggressive Planning,
Execution and Review to stay ahead of competition at all times
Plan for Primary, Secondary, coverage & distribution targets.
Planning and offloading monthly plans, schemes, Special Agendas and incentives to DD and DSRs from long term perspective : Aiming at overall growth, Market Share
Planning Vol/ Non Vol Wise, Volume: Distributor wise, Channel Wise Planning Break Up, DSR wise – Detailing for Focus Brands, Imp Outlet wise – Detailing for Focus Brands. Leading Indicator: Distributor wise, DSR wise, Beat wise
Consider Planning Triggers like P6M – Average of Last 6 months, EC – Effective Coverage, BPD / Cumulative BPD, Relationship Program Led : Wholesale – Bandhan/ Dhoom/Mera/ S Mera/ Unnathi , TBTL / Scratch Card, Consumer Offer, Trade Offer,
Micromarketing Initiatives Led at all times
Analyse distributor wise and brand wise growths
Reviewing the performance of distributor and DSR on regular intervals – Volume, Non Volume, PDA Usage, PDA Uploads, NPLP, Channel Performance, Merchandising Scores
PJP Planning – Travel Plan – Able to Plan his travel to cover all DD and Target Offloading
Utilization of TLO’s CO’s effectively in our Market for Growth and Market share gain
Monitoring Channel wise performance and analyse growths for Key outlets and wholesale outlets.
Taking responsibility of Major potential areas and keep daily track for better prospect
Keep in Mind Non Volume parameters and drive the business growths
6 Reporting and Database
Understanding of Midas and Mi Net
Review & Report:
Brand wise Target / Achievement Analysis, EC, BPD,RED, JC Review, Dead outlet report, Channel wise JC review, Outlet Performance Report, Off-take monitors of NPD, Monthly claims, Expense statement
DSR incentive claims to come along with Dist Claims with other supporting as per incentive policy.
TMR, JC MOR, Block 1, Block 2 and liklies
Submission of Claim – Entry of E- Claims
Brand Wise Distributor wise Vol for last 3 years, Outlet – Nos of Outlet – Outlet listing , Top Outlet report at brand level
DD/DSR profile, ROI
▶️ Territory Sales Executive
🖊️ Marico
📍 India
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