Kama Ayurveda Looking for Marketing Position Requirement at India Full Time

Full job description

To Apply, mail us your resume at [email protected]

Details:

– Profile: CRM Manager
– Experience: 4+ years
– Background Essentials (in order of preference)
1. CRM & Loyalty
2. Data Analysis
3. Beauty industry experience
– Background Preferences: Similar profiles from retail / beauty / mall industry: Lifestyle, M&S;, Shoppers Stop, Estee Lauder, Body Shop, Kiels, etc.

Broad kra’s:

– Key deliverables:
– Driving next purchase
– Reducing time-gap between purchases ie getting past buyers to come back faster
– Reducing dormancy of the CRM base
– ROI of all CRM activities

– Develop CRM plan as a layer to the marketing plan:

Designing & Executing the CRM communication calendar ie What goes out on which channel (SMS, Mail, SM, etc..) and when
– Design the CRM communications structure: Devising strategies for Managing & Mapping customer journeys
– Loyalty Program:

– Responsible for design & delivery of the Program: member benefits & experiences
– Financial performance against budget: P&L; and ROI
– Conceptualize member enrollment, retention & engagement initiatives basis analytics,
– insights and customer & store feedback
– Develop & effect marketing & brand campaigns: ATL, BTL, Digital, Collateral, Events
– Leverage Loyalty bases to drive incremental business

Essential Skills:

– Ability to analyze data & undertake data driven decisions
– Interpersonal skills
– Advanced presentation skills
– Understanding of retail (desired not essential)

▶️ Marketing Position Requirement
🖊️ Kama Ayurveda
📍 India