Selected Intern’s Day-to-day Responsibilities Include
– Campaign planning: Designing campaigns that align with marketing objectives
– Planning operations to ensure adherence with annual calendar
– Influencer operations: Executing campaign operations to meet objectives outlined in the calendar
– Discovering profiles that match criteria defined
– Creating exciting communication that resonates with the network
– Connecting, presenting opportunities, persuading and negotiating terms that align with strategic objectives
– Giving follow up and reminders and approving content shared by influencers
– Defining vouchers & coupon code requirement and coordinating with teams for creation
– Updating status on associated sheets
– Invoicing & coordinating with finance to clear invoices
– Executing brand collaborations
– Outreach communication and creation of shortlist
– Gathering quotes and selection of influencers
– Coordinating with teams and sharing suggestions with brand teams
– Executing brand requirements and reporting results
– Campaign performance reporting & analysis: Defining requirement for data needed to analyze campaign performance
– Gathering data, analyzing and creating campaign reports & improvising as we go along
– Presenting campaign results to internal and external audiences
– Keeping track of past associations and maintaining databases
– Relationships & networking: Building and maintaining the FirstCry network of bloggers, vloggers, advocates and influencers
– Building relationships and developing new ways to leverage influencers to achieve our goals
– Responding to collaboration requests coming in on all platforms and email
About Company:
FirstCry.com is Asia’s largest online shopping portal for kids and baby products with more than 90,000 products and over 9 lakh happy customers. The company has been growing rapidly since its inception in 2010 from 4 members to more than 1200 employees and the trend continues. Headquartered in Pune, the company also has a presence in Delhi, Bangalore, and Mumbai. The company is also expanding the franchise route, with more than 350 plus stores opened across various states in India, making it the second-largest player in offline stores.
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▶️ Influencer Marketing
🖊️ FirstCry.com (BrainBees Solutions
📍 Pune
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