Dr. Reddy`s Laboratories, Inc. Looking for Lead / GTM – Consumer Marketing – Nutrition at Maharashtra Full Time

Role title : lead – consumer marketing, india & emerging markets

Location : hyderabad/mumbai/delhi

Reports to : marketing head, nutrition business, india and em markets

Key responsibilities:-

Top line & bottom line achievement

To launch and drive mega brand growth and performance – focus on both india & emerging markets.
Lead a team of consumer & e-commerce brand leads from adult, paediatric and women’s health space and drive the business agenda in india and opportunities in the branded markets
Responsible for creating consumer marketing initiatives to drive business growth including vision and strategy, connections, insights, content/assets transferring best practice and exceptional consumer engagement.
Develop and own the consumer marketing brand vision across chosen spaces including supporting the vi/bi & brand guardrails, performance marketing in d2c platforms and updates on

Periodical circulars about brand’s achievement, market trends
Conduct and align quarterly briefing sessions on brand communication/ inputs and performance with business head, senior management and key stakeholders
Crafting strategies for the marketing leads, including digital, advertising, communications and creative

Promotional material; i.eLbl, inputs etc on a timely basis for effective marketing

Allocate promotional budget brand wise and promotional mode wise
Plan for quarterly inputs and mode of inputs
Negotiate with multiple vendors for cost effective input selection
Coordinate with selected vendor on agreed time, quality and quantity supply of inputs.
Allocate inputs geography wise.
Coordinate with vendor and logistics vendor to ensure timely dispatch to the field as per allocation
Continuous monitoring of the planned activities and reorganization of promoted initiatives to improve cost without affecting top line.

Identify and prioritize target experts and define clear consumer portraitsEnsure our brand message is strong and consistent across all channels, media mix and marketing efforts (like events, email campaigns, web pages and promotional material)
Design branding, positioning and pricing strategiesAnalyze consumer behaviour and determine customer personas
Direct the role of consumer marketing with respect to innovation and ensuring that all innovation launches that require consumer marketing support are fully delivered; determining the right product positioning and validated asset and claims development and delivery.
Identify opportunities to reach new market segments and expand market share
Lead the digital transformation agenda with outstanding consumer marketing practices and digital connections, stand-out creative ideas and solutions with an integrated media mix.
Lead the development and implementation – in collaboration with business analytics, market research, and competitive & scientific intelligence – of a clear roi-based approach to consumer marketing based on analytical models, insights and information that lead the consumer marketing practices across the organization
Monitor competition (acquisitions, pricing changes and new products and features).
Participate in the quarterly and annual planning of company objectives
Work closely with agencies to deliver best in class campaigns that strengthen equity and ensure drReddy’s nutrition brands are the first choice amongst our consumers/tg
Effectively manage the a&p for each brand

Additional responsibility

Digital and e-commerce marketing and create a strong ecosystem
Business scale up opportunities in em markets in conjunction with the coe marketing and country teams.
Ideation to launch across em/international markets

New product launch (as and when required)

Identify potential areas of new product launch in the assigned opportunity spaces alongside our insighting lead :

Desk research, nielsen, bhts, u&a, primary research/ syndicated data, consumer immersions with insights lead

Analyse market potential for the identified new products
Conduct primary research with the help of market research for achieving clarity in the right consumer segment, right launch volume and right price.
Work with finance to validate the profitability/ viability of the product.
Coordinate with packaging, design and media agency for product features finalization.

Prepare sales projection, sampling plan for at least 6 months – 1 year from launch.
Prepare stock allocation and ensure proper distribution in all geographies through scm.
Parallel, finalize on promotional activities, input plan and work towards a launch as per the agreed timelines with pmo/npd project manager.
Ensure regional launch meetings for the new product through rsm’s.
Analyse consumer trend and drives leadership position (jump in ranking, growth more than market) for the brand.

No of direct reports: 3-4

Key personal attributes

Strong negotiation and influencing skills
Strong understanding of the consumer landscape and handling cpg/fmcg brandsProven experience in consumer marketing in nutrition and healthcare space
Strong commercial acumen with experience in p&l/budget management, pricing and cogs strategy development
Outstanding influencing, interpersonal, presentation and communication skills
Ability to plan multiple products communication and deliver results according to plan with the brand leads
High people orientation, multitasking, agile, execution excellence with both tactical and strategic mind-set.

Education & experience

Science/pharma/medical graduate preferably with mba in marketing with 10-12 years in marketing (sales experience will be an added advantage)
Experience running successful marketing campaigns
Good knowledge of digital marketing, web analytics, google ad-words and creating digital campaigns
Leadership skills with the ability to set and prioritize goals
Analytical mind
Exposure in consumer healthcare or nutrition industry will be preferred

Skills required: consumer marketing, atl, branding,media, digital

Hiring insights

Job activity

Posted 30+ days ago