Cashkaro Looking for Public Relations Specialist at Gurugram Full Time

CashKaro: Founded in April 2013 by Swati & Rohan Bhargava, CashKaro is India’s largest Cashback and Coupons platform with over 20 million registered users, backed by the esteemed Mr. Ratan Tata and leading VC firms including Kalaari, Korea Investment Partners, and Affle (which successfully raised 130 Crores INR in Series C funding in November 2022). With a revenue run rate of 200-250 Crores INR, we are on a trajectory to become the next Indian unicorn.

CashKaro serves as the ultimate destination for savings on online shopping, offering members the ability to compare prices, earn extra cashback, and access free coupons from over 1000 e-commerce sites, including industry giants like Flipkart, Amazon, Tata CliQ, Myntra, and Nykaa Fashion.

Our dynamic work environment encourages creativity and effective teamwork, rewarding our employees for their contributions. Our relatively flat management structure enables our team to play a pivotal role in shaping our business.

CashKaro continues its rapid expansion and is constantly seeking exceptional, pioneering individuals who share our passion and commitment to realize our vision. This is an exciting moment to join our company and be a part of something truly extraordinary.

Role Description –

1. Strategise, create & manage PR for CashKaro

– Position CashKaro as India’s largest Affiliate Marketing Platform & the go-to app for online shopping and saving
– Enhance the company’s voice and presence through online and offline channels
– Communicate with the global marketing/PR team regularly and interact proactively for best collaboration
– Writing high-quality and compelling content, including press releases, thought leadership articles, media queries, announcements, executive speeches,

talking points, scripts and other communication tools for senior managers for a broad range of channels including events and social media
– Track and analyse media coverage to inform future campaigns
– Demonstrate in-depth knowledge of the company’s business and industry, stay current on news, trends and issues and take an active interest in the client’s business to pre-empt issues and provide strategic counsel
– Develop and execute a strategic public relations plan that supports business priorities, the firm’s cultural values and helps to drive outcomes basis Company’s vision & goals

2. Implement Content Strategy for CashKaro’s Co-founders

– Conceptualise and manage the overall PR & content for Swati & Rohan Bhargava for all traditional & digital platforms
– Identify the role of social media strategies in the context of paid, earned, owned media
– Brainstorming and working on campaign amplification ideas including and not limited to influencer strategy, engagement ideas, UGC, thumbstoppers, and more
– Be a seasoned writer and able to write for senior management level audiences
– Track and analyse media coverage on thought leadership to inform future campaigns for Swati & Rohan
– Outreach and co-ordinate with PR agency
– Build relationships with new media contacts and maintain relationships with existing contacts
– Pitch story ideas and content to PR agency & media

Must Have Skills –

1. Possess core knowledge & experience in Public Relations

– Bachelor’s degree in communications,

journalism, public relations, marketing, or a related field
– Strong working knowledge of a variety of public relations programs
– Minimum 3 years of experience in public relations or corporate communications
– Should have worked with a top PR agency, start-up or well-known company
– Should know about journalists in all media houses
– Have a strong understanding of the entertainment & e-commerce industry, content creator landscape and functioning of Digital Platforms, E-commerce platforms and Social media

2. Have a deep understanding of Social media across all digital platforms

– Very high awareness of pop-culture both on and off digital
– Creativity, attention to detail, and understanding of different social media content formats basis trends

– Should have an understanding of social media analytics to optimize content based on performance and learnings
– Exceptional communication skills with the ability to spot grammatical errors, typos, and recommend copy changes
– Must have experience in thought leadership content & managing social media for leadership-level professionals

Ps. This role will be designated as Marketing Communications Sr. Associate/ AM.

Why Join Us :

1. Start-up Environment – Work with a passionate and energetic team that is driven by hustle, comradeship, and togetherness

2. Compensation & Benefits – Best-in-class salaries to highly competitive ESOPs along with great learning work environment,

we offer you a place full of opportunities to customize your career trajectory

3. An Environment for Innovation – We create a culture for innovation by giving an employee the prowess to create, make and innovate.

4. We’ve got you covered – From medical insurance, well-defined policies to flexi WFH options, scrumptious lunch to some amazing learning and development sessions- we’ve got your back!

5. Cool Perks – Come and get to join us for in-house events, team outings, dinner catchups, and much more.

▶️ Public Relations Specialist
🖊️ Cashkaro
📍 Gurugram