– Set-up D2C portals for key identified spaces by delivering on following-
– Portal Development
– – Identify agencies for D2C Portal development.
– – Arrange for proposals from agencies, negotiate and close the best one.
– – Capture all the features to enable consumers with best navigation journey on portal with less clicks for better conversions.
– Portal infrastructure
– – Product cataloguing
– – Pricing and promos
– – Appropriate Titles with right keywords
– – A+ Content with relevant keywords
– – Legal and regulatory compliance
– Order management infrastructure
– – OMS and WMS infrastructure
– – Integration with SAP/ ERP for real time sales
– – Payment Gateway
– – Last mile delivery partner selection and integration with OMS and WMS system
– – Consumer Care feedback management
– Demand Generation
– – Manage agency for driving demand.
– – Proficient with key KPIs of Google Analytics, FaceBook, Instagram etc.
– – Define key KPIs and track them daily.
– – Generate key insights and build action plans for better conversions.
– – Understand consumer life cycle and identify opportunities for growth.
– – Manage the budget for advertisement and promotion.
– Sales & Marketing
– – Achieve monthly/Quarterly sales targets.
– – Forecasting- Monthly demand planning and alignment with supply chain team.
– – NPD launches in collaboration with brand teams.
Candidate Requirements:
Bachelor’s Degree
5-6 years of experience + 2 years of managing D2C business
Should have built and grown D2C channel
Location- Mumbai and be flexible to travel when needed
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▶️ C Manager
🖊️ Pidilite Industries
📍 Mumbai
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