Mandatory Requirement : Excellent Communication, Interpersonal & Presentation Skill , Basic knowledge of Financial Services , Retail Finance , Experience from Captive Finance ,NBFC, Banking , Similar Industry , Branding Knowledge & Good Marketing Experience
Job Purpose:-
The Sales and Marketing support department is responsible for the marketing and communications activities of CNH Industrial Capital, marketing, advertising, public relations, promotions, events, sales support materials and online and social media presence. The Marketing manager is responsible for Setup system and processes for CNHIC marketing department, Training Programs and Incentive Campaigns; Management of marketing budget; external communication of CNHIC; executing go to market plans for CNHIC; liaison with brands for understanding of needs; managing comprehensive portfolio analysis for business health and managing relationship with 3rd party finance provider to enable brand to have more options for financing.
Dimens
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Mandatory Requirement : Excellent Communication, Interpersonal & Presentation Skill , Basic knowledge of Financial Services , Retail Finance , Experience from Captive Finance ,NBFC, Banking , Similar Industry , Branding Knowledge & Good Marketing Experience
Job Purpose:-
The Sales and Marketing support department is responsible for the marketing and communications activities of CNH Industrial Capital, marketing, advertising, public relations, promotions, events, sales support materials and online and social media presence. The Marketing manager is responsible for Setup system and processes for CNHIC marketing department, Training Programs and Incentive Campaigns; Management of marketing budget; external communication of CNHIC; executing go to market plans for CNHIC; liaison with brands for understanding of needs; managing comprehensive portfolio analysis for business health and managing relationship with 3rd party finance provider to enable brand to have more options for financing.
Dimensions:-
Reporting to :Retail Sales and Marketing
Business Responsibility :Responsible for Managing marketing activities for Retail business (Pan India), for both AG and CE brands.
JOB RESPONSIBILITIES:-
The position is primarily responsible for following activities;
Marketing:
Effective implementation of launch strategy for CNHIC in India
Develop and manage a calendar for marketing, promotions and events
Responsible for the brand management, development of promotional material by working closely with brand marketing team and CNHIC field teams
Work closely with brand marketing to develop quality content for online and print media
Manage content for the CNH Industrial Capital Australia website together with links to and from the respective CNH Industrial brand sites.
Managing and delivering timely incentives and commissions to dealer partners.
Development of program in line with the market requirement.
Develop, implement and manage a social media strategy for CNH Industrial Capital
Brand Liaison and 3rd Party financier relationship management
Provide regular feedback on competition to management, take internal approvals and ensure roll out of competitive retail products for end customers in an effective and efficient manner
Interaction and resolution of concerns / challenges with 3rd party managed finance partner
General
Manage the marketing budget across product lines for CNHIC
Responsible for the calculation and elaboration of market intelligence indicators, including the Satisfaction survey with the dealers, customers and brands in line with commercial strategies and actions;
Ensure resources are aligned to business objectives and growth strategies.
Deliver upon agreed service standards.
Provide timely and accurate reporting of key performance measures as agreed with commercial head
Developing training programs for internal and external customers
4.)Skill Sets & competencies:-
1. Must have Strong Sales and marketing experience which includes designing of campaigns
2. Good knowledge of retail finance operations
3. Should be creative and possess strong negotiation and communication skills
4. Has experience of managing marketing budgets
Work Relationship:-
Internal:
Interface with several areas such as MIS, Credit, Wholesale, Finance, Dealer Support, Sales and Marketing
Direct contact with the Sales and marketing management of brands to negotiate campaigns and advertising material, where the CNHIC participates with brands;
External:
Communication to the dealer networks of both brands for promotional campaigns.
Communication with 3rd party financiers on regular basis from relationship point of view.
Qualification and Experience:-
Education-
MBA/PG is preferable from Reputated college
Experience:
Require 10+ years of overall experience, with 5+ years in following:
Should have good knowledge of captive environment and ability to work closely with Brands.
Must have Strong Sales and marketing experience which includes designing of promotional campaigns
Strong knowledge of retail finance operations
Strong communication skills
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