Job type full-time
Full job description
Roles & responsibilities :
We are looking for an individual who will be managing the entire brand and media planning / buying end-to-endWorking with creative media agencies.
Understand, internalize and uphold brand guidelines of porter
Setting up brand guidelines to be followed for communication, social media, merchandise, product and other assets of the company
Ensure adherence to porter’s unique design language across all communication and media channels
Design brand communication for porter which will sharpen our interactions with partners & customers & help achieve brand objectives with both these segments
Extensive crafting of target audience, consumer personas, their need states enabling porter to drive better adoption of various categories
Plan, lead and execute brand campaigns with agencies/vendors/partners/city team across channels to boost awareness, trial & frequency
Collaborate with creative team, growth team & others for the execution of projects
Partner with creative agencies, research and media partners to create integrated marketing plans
Drive social media marketing initiatives to scale up awareness, consideration, trials and trust in brand porter
Complete responsibility to improve brand metrics for porter.
Expectations from candidate :
Dynamic, self-starter and highly motivated individual who would like to work in an intellectually & professionally challenging environment and can contribute in building up the fastest growing logistic startup in india
Ability to work collaboratively with teams across marketing channels
Ability to meet deadlines, prioritize work, handle changing priorities with use of judgment.
Exceptional communication and presentation skills, both written and verbal
Staying current with emerging opportunities & trends in brand marketing
Media planning and buying experience is a plus
Hiring insights
Job activity
Posted 30+ days ago
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