As product marketing manager at draup, you will be developing and executing marketing strategies to increase product awareness and adoptionThe role will provide day-to-day product management and marketing support for the design, content, sales, product, and marketing teams, as well as working with various internal teams to develop our product positioning and messaging.
What you will do
You’ll be the first product marketing hire and will play a critical role in shaping our go-to-market strategy
You work closely with internal teams (design, content, product, sales), and draup leadership to deeply understand product use cases into positioning and messaging of our products
You work closely with internal teams (design, content, product, sales), and draup leadership to deeply understand product use cases into positioning and messaging of our products
You’ll craft compelling messages across marketing channels (marketing website, landing pages, ad campaigns, etc.)
You’ll own and iteratively improve the draup marketing product releases and featuresBuild a culture of experimentation and iteration to understand what messaging works for our customers
Analyze digital metrics, including but not limited to: web traffic and user behavior, social media trends, etc, using analysis to inform business strategy.
Who you are
Proven experience as a product marketing manager
Experience in conducting ab tests and similar analytical methods to iterate product messaging
Working knowledge of web analytics tools (google analytics)
Ability to do data analytics to measure campaign effectiveness
Excellent written and verbal communication skillsExperience in copywriting is a plus
Proven ability to work cross-functionally in a highly collaborative environment
You are data-driven
Our expectations
Self-motivated, self-starter, self-directed, and flexibleAble to meet aggressive deadlines from time-to-time
Take end-to-end ownership of new features development on draup’s platform
Hiring insights
Job activity
Posted 20 days ago
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