Focuses on usability, interaction design, information architecture, and content strategy
Identifies pain points for customers and recommends solutions
Collaborates with market research to uncover insights, performs user research, and leads prototyping to inform best engagement experience
Develops a deep understanding of customer needs, wants, and motivations to inform engagement decisions
Champions the desired interactions between client and customers
Ensures communications, verbiage, content is relevant and that it `makes sense` for customers
Maintains synthesis of ux best practices within regulated environment
Maintains knowledge of trends (within and beyond industry) in latest experience design, user interface, and technology trends
Collaborates with product owner and architect to align customer and business needs
Collaborates with architect to determine analytics required to inform future test & learn scenarios to optimize customer experience
Responsible for providing ux feedback for optimization to current channel standards, ensures organization-wide enhancements and consistency
Ux lead designer requirements:
5+ years of user experience design including prototyping, wireframing and more
Proven ability to innovate in a regulated environment to implement changes for a brand’s userbase
Be adept at creating expressions (visualizations) of the customer journey
Agile expertise
Strong knowledge of digital marketing in the pharmaceutical space, oncology experience is a plus
Ability to use ux to implement organizational change and align user insights and business objectives
Ability to read and understand customer analytics data and market research data, and use it to inform ux strategy
Ability to use design software for low to high fidelity digital prototyping (adobe xd, figma, sketch, invision, etc.)
Ability to use design thinking to innovate
Experience conducting low-fidelity prototype testing
Ability to work in an ever-changing, dynamic environment
Able to work closely with client partners in addition to internal/external agency teams
Effectively communicate and present design solutions to srLevel marketing leaders
Some light travel as needed
Job id: 325834mn
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