Being a VCM,
the roles and responsibilities are:
1. Product Knowledge:
Knowledge of product in a fashionable and commercial contextKnowledge of materials, fabrics and styles Be acquainted with the stock in the store,incoming new products, trends and the competitors’ market Regular communicationand feedback to product department in Spain HQ.
2. Customer Service:
Be acquainted with and apply the company’s customer servicemethods Be acquainted with the specific needs of the customers and be able to meetthem
3.Visual Merchandise:
Be acquainted with and apply the company’s basic VisualMerchandising techniques. Be acquainted with,
implement and be able to improvisevisual merchandising standards to improve product display and store image Analyzeand display product in accordance with the pictures sent from head office Manageand optimize furniture for the stores specific displays (hangers, benches, tables, etc.)
4. Product Reception:
Be acquainted with, apply and manage the product deliveryprocess Be acquainted with, apply and manage the replenishment procedures
5. Team Management and Development:
Manage a team of visual commercials
Guide and train Visual commercials to perform their duties efficiently
6. Loss Prevention:
Participate in inventories, following the company’s procedures onthe same Follow and teach the security procedures (fitting rooms, cash desks, zoning)to ensure a low. Inventory loss rate
7. Stock Management:
Be acquainted with and apply the stock room organisationprocedures Use the tools available to be up to date on the stock rotation
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▶️ Visual Merchandiser
🖊️ ZARA
📍 Surat
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