Wells Fargo Looking for Senior Data Science Consultant for Home Lending Marketing Analytics at Hyderabad Full Time

About Wells Fargo India & Philippines:
Wells Fargo India & Philippines (WFI) enables global talent capabilities for Wells Fargo Bank NA., by supporting over half of Wells Fargo’s business lines and staff functions across Technology, Business Services, Risk Services and Knowledge Services (PAM). WFIP operates in Hyderabad, Bengaluru and Chennai in India and in Manila, Philippines. Learn more about WFIP at our International Careers website .
Department Overview
This position supports the Data Insights and Analytics (BIA) team within the Wells Fargo Home Lending (WFHL) group under Consumer Lending (CL) LoB. The DIA team provides reporting and analytic support to drive business insights and enable management oversight for operational,

regulatory and internal functions for the WFHL group. The group supports sales, fulfillment, underwriting, operations, quality, compliance, servicing and support functions for the Wells Fargo Home Lending Business.
About the Role

– Analyze and interpret complex data sets to derive actionable insights for optimizing marketing strategies and campaigns.
– Merge marketing analytics with data science techniques to uncover hidden patterns, trends, Attribution, ROI, Text mining, Optimization, Segmentation, Statistical Analysis and other relevant predictive models that drive marketing strategies.
– Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive customer acquisition.
– Utilize expertise in consumer behavior to tailor campaigns that resonate with target audiences, ensuring a deep understanding of customer motivations and preferences.
– Collaborate with cross-functional teams to leverage data for personalized customer experiences and drive marketing effectiveness.

– Analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives and provide actionable insights for continuous improvement.
– Lead the development of KPIs, dashboards, and reporting mechanisms to monitor and measure marketing performance.
– Be updated of industry trends, emerging technologies, and best practices in banking marketing analytics.
– Provide strategic recommendations to senior management based on data-driven findings and analysis.

Required Qualifications:

– 6+ years of relevant experience in Analytics preferably within the banking sector.
– Proficient in statistical analysis, data visualization tools such as Tableau, and programming languages such as Python and/ R and SQL.

– Strong communication skills with the ability to convey complex analytical findings to non-technical stakeholders.
– Proven experience working with large datasets and databases, extracting meaningful insights to inform business strategies.
– Ability to adapt to evolving trends and technologies in the digital marketing landscape.
– Proactive approach to problem-solving and a results-driven mindset.
– Exceptional analytical skills with the ability to translate data into actionable insights.

Desired Qualifications:

– Familiarity with financial products, customer behavior, and market dynamics within the banking industry.
– Proven experience in digital marketing with a focus on digital campaigns, consumer behavior and market research.
– Strong understanding and experience working on SEO, SEM, social media algorithms,

and other digital marketing channels such as Organic, Ads, Social, Email etc.
– Bachelor’s degree in Technology.
– Demonstrated creativity in crafting compelling and engaging digital content
– Should have experience working with Paid Marketing, Pay per click (PPC), placements, campaigns etc.

Posting End Date:
*Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status,

status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation,

as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
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Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.