Job Title: Area Sales Manager – Traditional Trade/General Trade
Base Location: Mumbai
Areas to be covered: Thane Area –Thane station to Karjat station, Kasara Station & Raigarh District
Reporting Manager: Sales Manager (Mumbai)
Business Size: INR 42 CR Annually
Purpose of Job:
Drive the primary and secondary sales volume in Thane for General Trade for Baby Care, Feminine Care and Wellness Care product categories.
Operational Role & Responsibilities:
– Deliver primary and secondary sales target as per Annual Operating Plan in the assigned territory
– Timely Tracking & Monitoring performance of Channel partners and Sales team to identify deviation and plan accordingly for risk mitigation.
– Responsible for developing and expanding Sales & Profitability of the company in the assigned region.
– Add new accounts, retail partners for increasing numeric reach and weighted reach.
– Stock Management at depots & Distributors/Super Stockist/Sub-Stockist, Credit Control, Damage/Expiry Control for complete SKU and product range availability.
– Planning and implementation of sales promotional activities in the territory in collaboration with Marketing team.
– Identify and Weed out small and high impact issues faced by channel partners.
– Cultivate and maintain effective business relationships with executive decision makers in large accounts.
– Reviewing visibility of product range at retail counters.
– Analyze and control expenditures of assigned area to conform to budgetary requirements.
– Utilizing retail & distribution platforms to improve efficiency and reduce distribution costs; monitoring the process flow in order to ensure the operational efficiency through dealers and distributors.
Strategic Role & Responsibilities:
– Business planning, forecasting and delivery of short term & long terms objectives (volume/ revenue/ growth/ systems & processes) at geography level and account level and product level.
– Guiding the team towards distributor appointment in line with desired business objectives and maintaining a robust and efficient Channel Partner network, through effective engagement and measures around healthy ROI management in line with defined business objectives/ processes.
– Driving sales team efficiency through regular and effective training, mentoring and coaching of sales team.
– Identification of brand building/ BTL activation opportunities and coordinating with relevant stakeholders (sales team/ marketing team/ external agencies)
for timely and effective execution of these activities in line with business objectives/ priorities
– Close monitoring of the competitor’s activities and preparing observation reports in order to facilitate the Brand Team to compete with competition.
Education and Work Experience:
– Graduation in any stream and MBA/PGDBM in Sales & Marketing.
– Strong experience (8 – 12 years) within a large Indian or multinational organization preferably within the FMCG industry in General Trade.
– Experience of working in territory is mandatory.
Knowledge & Skills:
– Excellent verbal and written communication skills.
– Demonstrate strong leadership skills and lead by example.
– Strong talent management to mentor and coach large sales team on company payroll and third party payroll.
– Orientation towards achieving operational excellence in regular operational work for enhanced team productivity and delivery.
– Strong analytical skills to derive trends/projections/forecasts from reports for planning and risk mitigation.
– Strong financial acumen to evaluate business impact of various internal and external factors.
– Ability to collaborate with cross functional teams for better business patterning with Sales, GTM, Marketing, Finance, Supply Chain.
– Customer centric approach and strong relationship management for engagement of channel partners and customers.
▶️ Area Sales Manager
🖊️ Unicharm
📍 India
Designation : Angalar Developer Location : Gurgaon/Bangalore/Nagpur Total Experience : 4-7 Yrs Looking for person having proven experience on Angular...
Apply For This JobJob details Salary ₹10,000 – ₹20,000 a month Job Type Full-time Qualifications – Bachelor’s (Preferred) – Teaching: 1 year (Preferred)...
Apply For This JobAre you apt to be part of the accelerated growth in the automotive Consumer Industry and win across a diverse...
Apply For This JobJob details Salary From ₹8,086 a month Job Type Full-time Regular / Permanent Qualifications – Bachelor’s (Preferred) – Total work:...
Apply For This Job#Description# Employ empowers organizations of all sizes to overcome their greatest recruiting and talent acquisition challenges. Offering a combination of...
Apply For This JobWho we are? A global company with a diverse and talented team. We dream, create, and succeed as one. Collaboration,...
Apply For This Job