About our client:
Our client India’s fastest-growing procurement technology company. Founded in 2018, their solutions have been securely deployed at many $1B+ global companies helping procurement teams reduce costs, digitize procurements, and improve compliance by replacing emails and excel workflows with the world’s most easy-to-use and secure e-sourcing platform managing a spend of ₹5000 Cr+. They are rated 4.9/5 ⭐ by trusted enterprises on G2 and has been featured by Forbes. They are a team of ex-Google New York, Zomato, OYO who’ve worked at high-impact, growth companies and believe in the journey of building one. They are backed by investors like Blume Ventures, Sequoia Surge, Beenext, and Rainmatter.
What is this role ?
The Head of Demand Marketing will plan, build and run inbound and outbound demand-generating programs for domestic and international markets to drive and accelerate pipeline growth. You will help use to define, execute, measure, and refine a creative, compelling, and effective marketing revenue strategy for our growing enterprise software solutions business.
Overall Experience : 8-12 years
Relevant (as a Demand Generation Leader) : 5+ years, 8-10 member team
Segment : B2B software sales , Domestic & International geography
Ideal Candidate Profile :
• 5+ Years of Experience in a demand generation leadership role, preferably in the B2B enterprise software space or a complex technical market with longer sales cycles.
• Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel.
• Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), and owned channels (web, webinar, podcast)
demand generation programs. • Direct experience managing SDRs or proven success in working closely with SDRs teams.
• A desire to work both at a strategic level and tactically on projects and campaigns.
Roles & Responsibilities :
• Develop and execute a comprehensive demand generation strategy to drive qualified leads, customer acquisition, and revenue growth for the procurement software.
• Identify target audiences and key market segments to focus marketing efforts effectively.
• Plan, implement, and optimize multi-channel marketing campaigns, including digital marketing, content marketing, email marketing, social media, events, and other relevant channels.
• Implement lead scoring models and processes to identify high-quality leads for sales conversion. • Collaborating closely with sales and marketing teams and implementing an effective feedback loop to optimize lead generation, improve pipeline acceleration, and maximize sales
• Experimenting and optimizing different tactics, and consistently meet or exceed sales pipeline and revenue goals.
• Utilize data analytics and marketing automation tools to measure the effectiveness of marketing campaigns and make data-driven decisions. Continuously optimize marketing strategies based on performance metrics.
• Analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision-making.
• Develop and manage the demand generation budget effectively, optimizing spend to maximize ROI.
• Allocate resources appropriately to achieve marketing objectives.
• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation. Also, use insights to inform marketing strategies and positioning
Please connect with me at [email protected] , if you have relevant experience for the above role.
▶️ Head of Demand Generation
🖊️ Sales & Profit
📍 Gurugram
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