Job type full-time part-time
Full job description
Job requirements
Location: thane, head office
Department: administration
Qualification: graduate/post graduate (any stream)
No of position: 1
Skills: good communication skills, being prompt, attentive all time.
Position: full time/part time
Total experience: minimum 3-5 years
Accountability
Rainbow preschool international seeks an accomplished and innovative ‘marketing head’ who would be responsible at a strategic and operational level for the development, planning and execution of all marketing and public relations activities to ensure overall school objectives are achievedThe primary function of a job holder is to provide strategic and operational leadership, ensuring marketing effect on roll growth, the raising of school and brand awareness, managing business operation effectiveness, improvement of processes and instigation and leadership of all public relation activitiesThrough the implementation of creative and customer focused multi-channel marketing campaigns, the marketing head works closely with the schools senior leadership team and admissions manager to deliver a highly effective customer experience which meets and exceeds parent expectations.
Key duties/responsibilities:
Strategic marketing:
Develop an in-depth knowledge of parent needs and of local market trends and developments to inform school marketing strategies
Apply customer and market insights combined with creative thinking to define and shape the school proposition to maximize appeal and relevance within the local market
Develop the whole school marketing strategy including product development, pricing, multi- channel communications plan and parent engagement programmes to support enrolment growth across the whole school
Define effective parent engagement strategies and own the overall parent experience across all marketing and admissions touch points
Liaise with school registrar regarding all matters pertaining to recruitment and retention of pupils marketing execution
Develop and execute effective pr initiatives across digital and off-line channels which build positive brand awareness
Contribute into school website including content and customer experience and the school’s social media channels
Plan and execute effective and cost effective digital recruitment and brand awareness campaigns
Manage all aspects of the school’s print and electronic communications, ensuring the continuity of the school’s brand and logo.
Marketing management:
Management of the marketing assistant and conduct annual performance reviews
Implement advertising, communications and event activities to support recruitment and retention
Responsible for the production of the annual school magazine
Marketing budget management
Relationship management:
Develop effective parent engagement programmes and regularly interact with parents to build insights and positive relationships
Develop and manage relationships with feeder schools to support enrolment growth
Identify relevant community-based initiatives in which the school can play a relevant part, to support awareness / positive brand perception etc.
Work collaboratively with school colleagues and the admissions team, contributing to sharing of best practice.
Set agenda, chair and minute fortnightly internal strategic marketing meetings with the senior leadership team
Any other duties, as required regularly or occasionally, to ensure the smooth running of marketing, admissions and the schools
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