Job details
Here’s how the job details align with your job preferences.Manage job preferences at any time in your profile.
Job type
Full-time
Posted On:
25-Nov-2023
Function:
Marketing
Industry:
Internet & Start-Ups
Location:
Mumbai
Employment Type:
Full Time
About the Client: PSS has been mandated to hire an AVP of Brand Building for a leading Indian e-commerce company.
Job Purpose: The purpose of this role is to drive the strategic vision of the brands by leading Innovation and Marketing. You would be responsible for developing products from idea to counter and building the brand through impactful marketing.
Key Responsibilities:
INNOVATION
– You will execute the innovation strategy for the brand and drive each step of the new product development process for your projects.
– You will analyze data, market insights, competition and trends to create innovations relevant for the brand.
– You will work on the formula development – Sourcing, claims building, attribute building, technical studies, shades developing and sampling.
– You will work and manage relationships with the world’s largest makeup manufacturers to unlock innovations at competitive prices and drive operations.
– You will orchestrate the launches and push growth of pillar products towards continued growth and animate core categories / products of the brand.
– You will be responsible for driving sales forecasting and stock planning with all channel partners.
– You will conceptualize, develop and execute disruptive Point of Sale elements in collaboration with the merchandising team.
– You will collaborate with the education team to build and promote new techniques, launch new products and excite key success factors.
MARKETING
– You will execute brand strategy and drive positioning of the brand.
– You will own the marketing budget and be responsible for media planning and media spends.
– You will analyze data, market insights, competition and trends to create animations as per brand calendar.
– You will conceptualize and develop new concepts for brand communication and category communication to drive awareness of the brand across offline and online channels.
– You will lead the roll out of strong Influencer and PR campaigns as well as manage below the line activations with cross-functional teams.
– You will support channel partners with brand visibility and promotions.
▶️ AVP – Brand Building
🖊️ Personnel Search Services Group
📍 Mumbai
Job details Here’s how the job details align with your job preferences. Manage job preferences anytime in your profile. Job...
Apply For This JobDescription The Amazon Helpdesk is the first place for Amazon employees to go with technical questions and problems with Amazon’s...
Apply For This JobWhat you’ll do:- – Ownership of key UI modules – Own front-end build and test systems – Ensure the technical...
Apply For This JobFictiv Exists to Enable Hardware Innovators to Build Better Products, Faster Fictiv, coined the “AWS of manufacturing,” is a leading...
Apply For This JobSince 1993, EPAM Systems, Inc. (NYSE: EPAM) has leveraged its advanced software engineering heritage to become the foremost global digital...
Apply For This JobThe candidate must possess the complete knowledge of operating video editing tools such as Adobe Premier Pro, Adobe Photoshop etc....
Apply For This Job