We are seeking a highly skilled and experienced Senior Social Media Marketing Specialist to join our dynamic marketing team. The ideal candidate is a creative and strategic thinker who excels in the areas of social media marketing, SEO, design, and targeted advertising. As a Senior Social Media Marketing Specialist, you will play a crucial role in enhancing our brand visibility, engagement, and conversion across various social media platforms. Your expertise will be instrumental in driving traffic, optimizing content, and expanding our reach to a large and targeted audience.
Key Responsibilities:
Social Media Strategy:Develop and implement comprehensive social media marketing strategies aligned with overall business goals.
Identify target audiences and create tailored content to engage and resonate with them.
Stay updated with industry trends, algorithm changes, and emerging platforms to adapt strategies accordingly.
Content Creation and Design:Create high-quality, engaging, and visually appealing content, including images, videos, infographics, and more.
Collaborate with the design team to ensure consistent branding and impactful visuals.
Develop a content calendar to maintain a steady flow of relevant and timely posts.
SEO Optimization:Conduct keyword research to optimize social media content for search engines and improve organic discoverability.
Implement on-page SEO strategies to increase the visibility of social media profiles and posts on search engines.
Paid Advertising:Manage and execute paid advertising campaigns on social media platforms, including budget allocation, targeting, and ad creation.
Monitor ad performance, analyze results, and adjust campaigns for optimal ROI.
Audience Engagement:Foster engagement and interactions with the audience through thoughtful and timely responses to comments, messages, and mentions.
Develop strategies to encourage user-generated content and community participation.
Analytics and Reporting:Monitor and analyze social media performance metrics, providing regular reports on key KPIs.
Use data insights to refine strategies, identify opportunities for improvement, and drive continuous growth.
Collaboration and Leadership:Collaborate with cross-functional teams including marketing, design, content, and sales to ensure cohesive campaigns and messaging.
Provide guidance and mentorship to junior team members, sharing best practices and fostering professional development.
Qualifications:
– Bachelor’s degree in Marketing, Communications, or a related field.
– 2+ years of proven experience in social media marketing, with a focus on SEO, content creation, and paid advertising.
– Proficiency in using social media management tools and analytics platforms.
– Strong understanding of SEO principles and best practices.
– Excellent graphic design skills with experience in creating visually appealing content.
– In-depth knowledge of social media algorithms, trends, and platform-specific best practices.
– Demonstrated experience in planning, executing, and optimizing successful paid social media campaigns.
– Exceptional written and verbal communication skills.
– Analytical mindset with the ability to interpret data and adjust strategies accordingly.
– Leadership skills to guide a team and collaborate across departments.
– Proven track record of growing and engaging large, targeted social media audiences.
If you’re a proactive and innovative marketer who thrives in a fast-paced environment and is passionate about creating impactful social media campaigns, we encourage you to apply. Join our team and play a pivotal role in shaping our brand’s digital presence and growth strategy.
Job Type: Full-time
Salary: ₹15,000.00 – ₹30,000.00 per month
Benefits:
– Flexible schedule
– Health insurance
– Work from home
Schedule:
– Day shift
– Monday to Friday
– Morning shift
Supplemental pay types:
– Performance bonus
– Yearly bonus
Ability to commute/relocate:
– Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Required)
Experience:
– total work: 1 year (Preferred)
Speak with the employer
+91 8328362300
▶️ CEO
🖊️ One Proton
📍 Hyderabad
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