Merck Looking for Senior Specialist, Global Social Media – REMOTE at Remote Full Time

Job details

Job type full-time

Full job description

Job description

New hires based in the us & puerto rico will be required to demonstrate that they have been fully vaccinated for covid-19 or qualify for a medical or religious exemption or accommodation to this vaccination requirement, subject to applicable law.

About dmce

Human health has an ambition to improve patient and business outcomes around the world through digital, data, analytics and technologyOur ability to navigate our commercial model around the external environmental shifts, and internal changes to our portfolio, using these strategic capabilities will be key to our commercial success and ultimately decide how we fulfill our ambition.

The digital marketing and commercial excellence (dmce) organization was stood up in early 2021 to accelerate our commercial transformation, with a focus on modernizing customer engagement for competitive advantageWe think about this from three angles:

How commercial teams develop and iterate strategy that bring value to patients, customers and our company

How we engage with customers to build a relevant conversation and sustain long-term relationships

How we build a culture that sparks innovation, experimentation and empowers diverse and inclusion teams

Our role is to work with colleagues across the world with the goal of doubling the speed, impact and efficiency of our customer engagement over the next three years.

The dmce organization consists of people with diverse backgrounds and skillsetsWe have leaders who have gained extensive experience inside our company, and from other large organizations and startupsWe have people with deep experience in modern marketing and strategy, along with specialist capabilitiesExamples include automation and marketing technology, customer experience, omnichannel marketing including social media, agile and change leadership, and content creation.

The role

This role will join the omnichannel strategy and customer experience team with two areas of focus:

To join cross functional teams working on end-to-end global launches with an omnichannel focus

To help continue to build social media capabilities within human health

The role will report to the director, enterprise social business, and has the following responsibilities:

Role responsibilities (including but not limited to):

Support a variety of key product launches and business priorities through top-tier social-first strategies and cross-functional collaboration

Create tailored social content plans based on reaching and actively engaging target audiences

Collaborate closely with us and global channel content leads on content creation and execution

Work with internal creative teams and external agencies to maintain a social media center of excellence in content capabilities, using best practices and social-first thinking to develop channel strategies and content strategies that resonate with our customers and celebrates diversity and inclusivity in our creative and content

Drive experimentation and advance our social strategy to include livestreaming, ar/vr and other innovative ways to connect with new audiences across a variety of key platforms

Author best practices, povs, and strategic planning guidelines that support new models and ways of working across the enterprise

Nurture key partnerships with current and emerging social media and tech platforms to gain first-mover access, and develop innovative programs that drive our brand and business forward

Provide social thought leadership and share content across a robust company affiliate social footprint

Discover and share opportunities for commercial teams to utilize social media and related platforms to meet a variety of key business objectives

Help create a pipeline of new ideas and methods of marketing including “test and learn” plans and analyze relative roi possibilities

Innovate, design, and implement global executive and employee advocacy programs

Demonstrate a thorough understanding of existing and emerging communications channels and drive business outcomes through appropriate channel selection

Collaborate and coach others on appropriate selection of channels depending on audience and desired outcomes

Demonstrate highly effective writing and content creation skills

Support the sharing of approved content via content management tools and publish across global social platforms

Assure content is medically and legally approved when required and attend promotional reviews as sme develop and maintain enterprise social media content calendars across corporate owned channels

Leverage content calendaring tools for coordinating calendaring and uploading approved content

Support collaboration with promotional review team (prt) members in development and approval of content as needed

Lead internal social business communities to increase engagement, awareness, and brand safety

Your profile:

Dmce places emphasis on our company ways of working and all candidates should be able to demonstrate the following mindset and behaviors:

Knowing to learning

Planning to experimentation

Silos to networks

Withholding to sharing

Controlling to empowering

Education minimum requirement:

Bachelor`s degree

Required skills:

Social media channel management and familiar with social technology (sprinklr, hootsuite, salesforce, sprout social etc.)

Ability to analyze social data to inform and enhance future programs

Creating global strategies and content for social media

Experience driving both paid and organic promotion on social media channels

Familiar with core and emerging social media platforms

Comfortable working in highly matrixed environment of multiple teams and agencies

Experience working in a global capacity

Ability to work on multiple projects at once, while meeting tight timelines

Preferred skills:

Knowledge of social listening and market research

Understanding of social sales strategy and technology

Experience with seo/sem/display advertising

Familiar with employee advocacy technology and strategies

Understanding of omnichannel marketing

Experience working with influencers on social media

Location:

This position is location agnostic but may require up to 15% travel to our upper gwynedd., pa or other office locations for collaboration, as needed.

Our human health division maintains a “patient first, profits later” ideologyThe organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

Who we are …

We are known as merck & co., inc., kenilworth, new jersey, usa in the united states and canada and msd everywhere elseFor more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world`s most challenging diseasesToday, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for …

Imagine getting up in the morning for a job as important as helping to save and improve lives around the worldHere, you have that opportunityYou can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our timeOur team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.

Notice for internal applicants

In accordance with managers` policy – job posting and employee placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the summary plan description (spd) of your separation package, then you are no longer eligible for your separation benefits packageTo discuss in more detail, please contact your hrbp or talent acquisition advisor.

Us and puerto rico residents only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilitiesPlease click here if you need an accommodation during the application or hiring process.

Pay transparency nondiscrimination

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people togetherThe fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environmentWe encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectivelyWe are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Search firm representatives please read carefully
Merck & co., inc., kenilworth, nj, usa, also known as merck sharp & dohme corp., kenilworth, nj, usa, does not accept unsolicited assistance from search firms for employment opportunitiesAll cvs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our companyNo fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in placeWhere agency agreements are in place, introductions are position specificPlease, no phone calls or emails.

Employee status:

Regular

Relocation:

No relocation

Visa sponsorship:

Travel requirements:

Flexible work arrangements:

Flex time

Shift:

Valid driving license:

Hazardous material(s):

Number of openings:

2

Requisition id: r161601

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Posted 30+ days ago