Luxury Goods Retail Pvt. Ltd. Looking for GUCCI PR Assistant at Maharashtra Full Time

Summary

Influential, innovative and progressive, gucci is reinventing a wholly modern approach to fashionUnder the new vision of creative director alessandro michele, the house has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion housesEclectic, contemporary, romantic—gucci products represent the pinnacle of italian craftsmanship and are unsurpassed for their quality and attention to detail.
Gucci is part of the kering group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands.

Job description

Job title: pr assistant

Company:

Department: communications

Reports to (solid line): marketing & communications manager

Reports to (dotted line):

Direct reports:

Work location: mumbai

Travel:

Banding:

Salary bracket:

Role mission

This role supports the implementation of local communication strategy that elevates the gucci brand image, while building long term value and connection with our local communities.

Key accountabilities

Press coverage – brand & competition

Tracking magazines, newspapers, websites and social media for coverage on the brand and industry
Uploading them in an indexed format on gip along with ppt’s where needed
Sending vogue, platform, elle, harper’s bazaar, grazia, verve, l’officiel and gq marked each month to the sap team
Keeping aside key magazines at the end of each month in our cupboards and removing old magazines
Sharing product press coverage each week to the stores and sap communication teams
Sending out monthly/bi-monthly coverage to the international teams (best editorials) and stores
Sending out industry coverage to the corporate teams
Tracking magazines, newspapers, websites and social media for coverage on competitor brands
Tracking competitor events and maintaining a document to be shared with the events team and for internal reference on a monthly or quarterly basis
Preparing the quarterly competitor event analysis report
Sending key competitor features to the ww communications team on a monthly basis

Billing

Ensuring all bills are received on time and the magazine and newspaper bills correspond to the chart
Making copies of all bills received and handing over to pr & marketing manager for approval

Subscriptions:

Discussing internally on key magazines to be subscribed to and managing subscription renewal
Assisting pr & marketing manager in filing all the subscription bills and updating the subscription budget

Editorial strategy & dmr tracking

Proactively updating all confirmed press requests and pitches in the editorial strategy
Ensuring that the dmr tracking in the strategy is updated each month for gucci as well as the key competitors

Proactively accessing dmr website to gauge editorial performance each month
Sharing internally the ranking and performance of gucci and the competitors so that the editorial strategy can be modified accordingly

Media contacts: keep track of updates & manage the media and mailing lists

Constantly update the media list as per changes in editors/journalists
Organize the media list by segregating contacts in these various categories: fashion & lifestyle, business, travel, children, food, home, auto etc
Keep track of changes in magazines and newspapers by reading them daily/monthly
Continue to update the fashion gps contact list in accordance to changes in the media list and upload onto the fashion gps system
Continuously update the mailing lists with changes made to the media list
Continuing to update the target list to deploy based on changes in media and mailing lists

Seasonal cds/lookbooks

Updating the lookbook list as per changes made to the media list
Sending out to key media cd’s and lookbooks with product images each season followed by an email

Press sample management

Manage our local press samples for editorial and advertorial requests and duly updating the shootings calendar with any send outs
Manage any store sourcing requests for product shoots with stylists
Assisting the communications manager with the sample order each season
Assisting the logistics team to coordinate with the productions team for any additional documentation for sample clearance
Assisting finance team to maintain a chart of all samples coming in with their tracking and invoice numbers in order to get the duty amounts in a timely manner
Regularly updating fgps with all shoot requests received and samples sent out: updating inventory, printing barcodes
Regularly updating the shootings grid on the pr homefolder with all shoot requests that have been supported

Managing the sample closets: organize and tag all samples with details of the look and season as soon as you receive them.
Coordinating with the logistics coordinator to get the sample bills and duties on time and updating the sample budget with the same
Assist the communications manager to allocate a sample budget for each collection and make sure the budget is updated with the final prices and duties along with the codes once samples are received
Managing the office gucci stationery and sending order forms to the international teams for anything we require including, gucci thank you cards, envelopes, cd cases, cd stickers and folders.

Maintaining internal reports & charts

Updating all lists and charts on a daily/weekly basis:

Media & mailing
Lookbook list
Target list to deploy
Editorial strategy
Shootings calendar
Celebrity gifting strategy
Celebrity dressing chart
Red carpet events calendar
Gift inventory
Magazine & newspaper list
Contact lists
Dessert & floral gifting
Communications office responsibility
Competitor events document: internal & external

Requirements

1-2 years of experience in pr/communications/marketing
Detail oriented team player with the ability to work in a dynamic fast paced environment
Self-starter with excellent written and spoken communication skills
Organized with an ability to multi-task
Proficiency with ms office (excel, powerpoint)
Bachelors/masters degree in fashion/communications/luxury brand management/marketing preferred
Passionate about luxury fashion

Job type

Agency

Start date

2021-11-30

Schedule

Full time

Organization

Luxury goods retail pvtLtd.