Kalaari Capital Looking for Marketing/Content Leader at   Bangalore Full Time

• Develop and implement a comprehensive marketing and content strategy to drive brand leadership and increase visibility in the industry and startup community in line with the organisation’s vision
• Develop and execute high-impact brand campaigns across different online and offline platforms
• Create and manage content across various platforms including website, blog, social media, email marketing, and other digital channels
• Manage all aspects of the company’s social media presence, including content creation, community engagement, and analytics
• Collaborate with the investment team to produce thought leadership pieces, industry reports and newsletters.
• Distributing content on the appropriate platforms and measuring the results of marketing activities.
• Create and execute community building programs
• Develop and execute campaigns to promote our portfolio companies and their achievements
• Lead on Portfolio communication
• Work with external partners and vendors to produce high-quality collateral such as videos, podcasts, graphics, etc.
• Take end-to-end ownership of projects and deliver independently, with very high quality of execution.
• Control marketing budgets and allocate resources amongst projects.
• Lead the company’s response to press inquiries, and manage media expectations in relation to responses, information and data
• Collaborate with multiple internal teams and stakeholders to deliver impactful data and actionable insights from investment pipeline, events and community activities.

Qualifications & Skills:

• Bachelor’s or Master’s degree in Marketing, Communications, Journalism or a related field
• 10+ years of experience in content and marketing roles, with a focus on the tech/consumer/start-up industry
• Proven Digital Marketing experience
• Strong track record of developing and executing successful marketing campaigns across multiple channels
• Excellent writing and communication skills, with a demonstrated ability to craft engaging andinformative content.
• Be completely hands-on in managing end to end marketing planning and execution

Role Description

• Experience in managing social media accounts and developing social media strategies
• Proficiency in analytics tools such as Google Analytics and social media analytics platforms
• Knowledge of SEO and SEM best practices
• Experience of working with cross functional teams and multiple stakeholders
• A high comfort level of working in a fast-paced, agile business environment.
• Passion for the startup ecosystem and a good understanding of the tech industry in India

About CompanyKalaari Capital is an early-stage, technology-focused venture capital firm based out of Bengaluru, India. Since 2006, Kalaari has empowered visionary entrepreneurs building unique solutions that reshape the way Indians live, work, consume and transact. The firm’s ethos is to partner early with founders and work with them to navigate the inevitable challenges of fostering ideas into successful businesses.At its core, Kalaari believes in building long-term relationships based on trust, transparency, authenticity, and respect.At Kalaari, they firmly believe that with startups, there is no fast track to success. Multiple factors must come together for a startup to achieve its vision and they consider it as a privilege to invest in imaginers of tomorrow, who will transform and create massive impact at scale. Building long-term relationships based on trust, transparency, authenticity, and respect is something they believe in and adhere to. Pedigree is not important to them but your potential is.They truly are best allies to their portfolio companies in their journey. Significant support and mentorship is given to first-time founders and they work with them to navigate the inevitable challenges of fostering ideas into successful businesses.Kalaari has funded more than 100 startups in the country. Some of the portfolio companies include Elasticrun, Dream11, Curefit, Myntra, Snapdeal, Affordplan, Haptik, Industry buying, Jumbotail, Myglamm amongst others. The Kalaari team includes entrepreneurs, technologists, leaders, and seasoned professionals. The team details are available at:https://www.kalaari.com/kalaari-team/