Jubilant FoodWorks Looking for Head – CRM at India Full Time

Job description

Roles and responsibilities

Jubilant foodworks ltd- india`s leading food service company is the master franchisee for domino`s pizza and dunkin` donuts in south asia – india, sri lanka, bangladesh and nepalWith close to 1200 restaurants, a proven model and a differentiated brand proposition domino`s pizza is the leader in the food services category in india.
Jubilant also runs a successful franchise of domino`s pizza in sri lanka through a fully owned subsidiaryIn addition, jubilant has recently announced entry & setting up of domino`s pizza in bangladeshBeyond these, jfl remains open to exploring opportunities for domino`s in other international markets in consultation with domino`s international.
Jubilant foodworks ltdIs the only qsr business with a fantastic performance history and with presence in more than 270 cities across indiaJubilant foodworks is amidst transformation & expansion which will fuel the next level of growth and this creates both challenges and opportunitiesWhile jfl is the largest qsr in the sub-continent, it is set to double in scale & size with a vision towards becoming a 2000+ restaurant with multi business, multi product, and multi country operations.
Crm & revenue lead at jfl will drive the marketing engagement adoption and own the customer success metric, for the organizationThe individual will also lead the revenue function for the organisation & manage a corpus of 300+ crores in promotion spends.
He/ she understands the importance of customer relationship management in f&b industry and gets a complete suite of marketing services – sms & email campaigns, loyalty programs and digital marketing (seo & sem) – executed for existing clients enabling incremental sales, generate repeat purchases and extend customer life-spanHe/she should also have a strong acumen for understanding revenue, channel x customer trends to generate business growth plans & utilize promotions effectively to drive growth.
Crm :

Drive support and enable overall growth and p&l, for the marketing department

Own the product adoption metrics for engagement product line (crm, loyalty program, feedback & digital marketing)

Conduct market research to understand the ever-changing marketing requirements of the restaurants and be aligned with the varying demands

Collaborate with the product management to ensure product market fit of engagement product line at any given point of time

Set-up internal processes and marketing strategies for service up-sell, execution, reporting and resource-allocation basis customer segmentation

Draw insights from quantitative and sentiment analysis and leverage these findings across marketing and product domains to solve for customer engagement and churn metrics

Manage a team of 2-3 resources for crm execution to drive adoption, engagement and revenue metrics for the department

Revenue:

Lead and drive delivery of revenue kpis

Manage a promotion corpus of 300+ cr

Strong analytical aptitude to understand customer x channel x region trends

Generate growth plans to achieve delivery of monthly/quarterly/ annual revenue goals

Understand consumptions trends to unlock ticket/ order growth

Team size:
4 crm team members , 3 revenue team members

Desired candidate profile

Qualification & experience – mba from top institute with 8-10 years of relevant experience in crm/customer success role, at-least a couple of years in people management

Ability to work out fuzzy situations

Exposure to start-up eco-system

Excellent understanding of crm marketing concepts and best practices

In-depth knowledge of google analytics and ad-words

Excellent communication and interpersonal skills

Hunger to own the product & take it to the next level

F&b industry experience is a plus

Key skills crm headcrmmarketing skills highlighted with ‘‘ are preferred keyskills

Education

Pg: mba/pgdm in any specialization

Company profile

Jubilant foodworks

Jubilant foodworks ltd– india’s leading food service company is the master franchisee for domino’s pizza and dunkin’ donuts in south asia – india, sri lanka, bangladesh and nepalWith close to 1200 restaurants, a proven model and a differentiated brand proposition domino’s pizza is the leader in the food services category in india.

Jubilant also runs a successful franchise of domino’s pizza in sri lanka through a fully owned subsidiaryIn addition, jubilant has recently announced entry & setting up of domino’s pizza in bangladeshBeyond these, jfl remains open to exploring opportunities for domino’s in other international markets in consultation with domino’s international.

Jubilant foodworks ltdIs the only qsr business with a fantastic performance history and with presence in more than 270 cities across indiaCompany info x

Contact company: jubilant foodworks

Website: http://careers.jubilantfoodworks.com

Salary:

Not disclosed by recruiter

Industry:

Internet

Functional area:

Marketing & communication

Role category:

Marketing

Role:

Head – marketing

Employment type:

Full time, permanent