We have an opening for Customer Relationship Management Specialist.
Experience – 2+ years
Location – Gurugram
The Role
• Drive a customer-centric culture across all verticals by championing effective
customer engagement and sophisticated customer experience to enable
teams to develop long lasting relationships with customers
• Seamless execution of customer strategy & development in partnership with
different verticals of our business to drive the full customer journey
• Confirm needs for all CRM campaigns across 3 divisions (targeting, assets,
planning)
• Ensure seamless execution of CRM campaigns according to approved
requirements
• Provide reports and learnings to enhance future campaigns and automation
briefs
• Assist 360 customer journeys understanding via data analysis, findings, and
concrete recommendations in line with the Marketing, CRM and Omnichannel strategy and objectives
• Responsible for customer data analysis and evaluation
• Report on campaign performance, developing post-campaign analysis &
customer insights and regularly share successes and learnings
• Work with the Internal teams on developing advanced CRM practices
• Manage email marketing calendar; targeting and orchestration of all 1-tomany and 1-to-1 customer communication campaigns across all touch points
ensuring that the central guidelines are met
• Support the business review process to drive the achievement of business KPIs
• Data Management :
a. Act as lead data stewards to review and validate the database accuracy
and database maintenance
b. Responsible for database growth; developing data capture
opportunities and growing owned customer data. Understand data
flows and be the business stakeholder to improve customer data
integrations;
c. Build in-depth knowledge of our customer database and provide
insights and recommendations to various stakeholders
Expectations
• Post graduate from Tier 1 institution with Minimum 2 years’ experience in
relevant Data/CRM experience, preferably within the Digital/CRM agency
• Experience in Salesforce.com technology/CloverTap/WebEngage/MoEngage,
especially in the Marketing Cloud module with an understanding of other
clouds or any other campaign management platform is a plus.
• Experience in communication targeting & channel orchestration
• Operational excellence in CRM / lifecycle design
• Capability to contribute to brand equity by supporting the implementation of
campaign communications
• Capability to articulate the propositions for campaigns through clear
communication
• Capability to understand the various methods of gathering, extracting, storing
and cleansing related data as per data sourcing and preparation requirements
set by data governance stakeholders
• Capability to apply various methods of descriptive analytics and reporting to
display factual data analysis results on CRM campaigns
• Flexible and positive mindset to embrace changes and agility to adapt
Interested candidates can share their resume to [email protected] to the earliest.
Regards,
Basundhara
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