IDFC FIRST Bank Looking for LRO & ABM-CASA- CHHATTISGARH at Chhattisgarh Full Time

Job Title –

Liabilities Relationship Officer / Assistant Branch Manager Liabilities Product (CASA)

Place of work

Business Unit

• Retail Banking-Rural Banking

Function

Job Purpose :
The role entails deepening relationships with Rural Banking accounts and ensuring best in-class service to the customers. The role bearer has a responsibility to support Relationship Manager in penetration of liabilities business in Rural markets through lead generations and account opening as per needs of customer . The role bearer is responsible for driving client acquisition, building household level customer relationships and capitalizing on lifetime value in each relationship to achieve larger organizational goals.

Roles & Responsibilities of Liabilities Relationship Officer:
‘- Lead Area Mapping in the catchment and maintain accurate and timely daily activity / Sales reports

• Prepare Wish list of customers through cold calling and promotion activities to drive awareness about the bank and products across the catchment area
• Essure completion of account opening formalities with strict adherence to KYC norms (Field verification Mandatory)
• Engage customers with multiple products at the time of account Opening (viz: Mobile banking / Net banking registration / RD- FD activation)
• Ensuring account activation and subsequently maintaining the health of account
• Ensure superior customer service to capture larger wallet share of population
• Spearhead resolution of customer queries and issues
• Assess and evaluate the client needs and generate new sources of revenue by leveraging cross sell opportunities as per their lifestyle, risk profiling and requirements
• Ensure compliance as per the bank requirements.

‘- Recommend process changes in order to improve service efficiency and quality across the branch network

• Provide support for implementation of livelihood advancement and community development initiatives.

Educational Qualifications:
Graduate-Any

Experience:
0 – 5 years of relevant branch banking experience.

Roles & Responsibilities of Assistant Branch Manager Liabilities Product:

Assess and evaluate the client needs and generate new sources of revenue by leveraging cross sell opportunities as per their lifestyle, risk profiling and requirements

• Ensure swift disbursal of business loans based on needs assessment of potential and existing clients
• Ensure account activation and subsequent maintaining the health of accounts
• Focusing on overall CASA growth for Rural Banking business
• Ensure superior customer service to capture larger wallet share of population and drive volume of business across the catchment area
• Ensure timely resolution of customer queries and issues
• Achieve individual and branch sales goals through new business sales, referrals and retention of account relationship
• Monitor high collections efficiency through discipline and drive
• Conduct field audits and customer verifications to ensure high quality of accounts
• Gather latest Market intelligence and track and benchmark against best practices in competitor banks

‘- Evaluate the growth strategy based on competitor analysis and feedback from different channels/customers

• Recommend process changes in order to improve service efficiency and quality across the branch network
• Manage a team of field officers, taking responsibility of their development and attrition
• Develop and implement livelihood advancement and community development initiatives.

Educational Qualifications:
Graduate-Any

Post Graduate-Optional

Experience:
4-8 years of relevant branch banking experience.