Honasa Consumer Looking for Senior Executive Performance Marketing at India Full Time

● Responsible for Performance Marketing and Acquisition Strategy, including planning and execution across Google and Facebook.

● Create and implement a digital marketing strategy to drive awareness, traffic, conversions and

revenue.

● Own & deliver on user growth targets. Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs and CPTs.

● Set up attribution models, multi-channel tracking and quality. Develop robust performance

reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.

● Drive marketing effectiveness through continuous communication testing (A/B), innovation using

different platforms and new products/formats, active co-creation and planning.

Educational Qualification: MBA/Engineer from a tier 1/2 institute

● Proven performance marketing experience and working with the creative and content team to get high-performing creatives.

● Well-versed in performance marketing, conversion, and online customer acquisition.

● Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

● Must have a strong grasp of numbers and be comfortable with quantitative analyses and simple

statistics.

● 2+ years digital marketing experience.

● Excellent team player with excellent written and verbal communication skills.

▶️ Senior Executive Performance Marketing
🖊️ Honasa Consumer
📍 India