Job details
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Salary
₹30,000 – ₹42,649 a month
Job type
Full-time
Shift and schedule
Day shift
Benefits & Perks
Health insurance
Qualifications
– Facebook Advertising (Required)
– Google Ads (Required)
– Paid Marketing (Required)
Benefits
Pulled from the full job description
Health insurance
Full Job Description
Job Title: – Digital Marketing Executive
Overview
Fire-Boltt is a leading Indian brand in the audio and wearable segment. We are #1 smartwatch brand in India today. Fire-Boltt has officially been adjudged as the undisputed leader in the smartwatch player in India as well as internationally. As per the latest Counterpoint Research report,
the brand registered a stupendous 394% Quarter-On-Quarter growth during Q3 2021 to become the fastest growing smartwatch brand. Globally, Fire-Boltt ranked alongside Apple and Realme as the fastest growing smartwatch players during the given timeframe.
“Both IDC and Counterpoint Research reports confirm that Fire-Boltt is now the biggest names in India when it comes to smartwatches”.
The fact that we grew organically from 350 cities across the country to more than 750 towns and cities across metro, tier-II and tier-III regions within a year, speaks volume about what made us the leader in the segment. Just like a cellphone in every hand is a reality today, we want a smartwatch on every wrist in wake of the new normal.
Fireboltt leads the growth of the local market with diverse product portfolio targeting the budget and mid segments, as well as strong partnerships with e-commerce players, financial institutions and celebrities.
The brand also focused on community building and slightly shifted its price base towards the lower side to make its smartwatches accessible to a larger group of people, a strategy that proved to be effective.
Job brief
We are looking for an experienced Digital Marketing Executive to work on planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities
· Set-up, manage, analyze and scale Facebook, Google campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting strict ROI goals.
· Drive creation of new ad creatives both through own ideas as well as collaboration with copy and video creative departments to ensure that we have new, exciting creative to test for every offer each week.
· Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize for engagement/conversions.
· Day-to-day tracking and analysis on the performance of each campaign. Prepare and deliver performance reports identifying successes and opportunities for improvement.
· Troubleshoot blockers to scale ad spend.
· Stay up-to-date on our offers, paid social media best practices and our competitive landscape.
· Participate in innovation and improvement of team systems and advertiser campaign and launch flows.
· Setup: Events, Audiences and APIs as needed.
· Post-campaign reporting & Retargeting campaigns.
· Proficiency in Excel to work on daily, weekly and monthly reporting.
PROFESSIONAL COMPETENCIES:
– Minimum 2+ years of experience in Google Ads, Facebook Ads, Instagram Ads.
– Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
– Ability to clearly and effectively articulate thoughts and points.
– High levels of integrity, autonomy, and self-motivation.
– Excellent analytical, organizational, project management and time management skills.
Job Type: Full-time
Salary: ₹30,000.00 – ₹42,648.59 per month
Benefits:
– Health insurance
Schedule:
– Day shift
Ability to commute/relocate:
– Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Experience:
– Facebook Advertising (Required)
– Google Ads (Required)
– Paid Marketing (Required)
– Health insurance
Hiring Insights
Hiring 5 candidates for this role
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