Eastman’s current hiring policy encourages and prefers new hires be fully vaccinated before reporting to work in this role wh en possible.
Founded in 1920, eastman is a global specialty materials company that produces a broad range of products found in items people use every dayWith the purpose of enhancing the quality of life in a material way, eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainabilityThe company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumablesAs a globally inclusive and diverse company, eastman employs approximately 14,000 people around the world and serves customers in more than 100 countriesThe company had 2021 revenues of approximately $10.5 billion and is headquartered in kingsport, tennessee, usaFor more information, visit www.eastman.com.
Responsibilities
Primary responsibilities:
Oversees the planning, development, and execution of digital marketing strategies across the enterprise:
Team lead for digital marketing team, encompassing seo, analytics, web, and lead generation responsibilities
Works with each account and business marketing team to optimize integrated marketing communications plans for digital marketing
Develops a comprehensive strategy and implementation roadmap that ensures account marketing goals are supported by the necessary digital marketing functions
Designs processes and workflows for executing against larger campaign and business goals
Selects and manages relevant marketing campaign management tools, technologies, and applications in conjunction with account teams
Actively participates in selection of vendors and/or technology aligned with the digital marketing roadmap and objectives of each account team
Maximizes the effectiveness of multi-channel advertising and marketing campaigns:
Works with content manager and account teams to develop a content marketing strategy that reflects an understanding of key audiences and aligns high-impact content to audience needs, within the brand standards
Uses multiple data sources (web metrics, user journeys and testing) to deliver the right interaction at the right time in the right channel
Establishes a set of key metrics that aligns digital marketing objectives with the underlying drivers of the business
Elevates the role digital marketing technologies and data play within marketing and across the enterprise:
Outlines and communicates a holistic vision that ties effective digital marketing execution to broader marketing and business mandates, such as enhancing customer experience and sales enablement
Demonstrates the impact of digital marketing activities on engagement, sales and roi
Identifies, hires, and nurtures top digital marketing and advertising talent
Conducts training for department and enterprise, as needed
Builds relationships, and communicates vision and roadmap
Build internal and external networks to help achieve objectives
Extends influence to relevant stakeholders — such as it, sales and marketing — through application of expertise and demonstration of collaborative potential
Communicates ideas, problems, strategies and results with marcom, the marketing organization and business leaders across the enterprise
Support the role digital marketing will play in the enterprise’s digital roadmap, and the organizational and process changes needed to sustain companywide momentum
Qualifications
Skills
Good understanding of multichannel marketing hubs, ad tech and customer data platforms
Excellent analytical, strategic conceptual thinking and consulting skills
Familiarity with media and performance measurement as well as attribution and media mix modeling
Strong influence and negotiation skills
Demonstrated track record in evaluating, selecting, and managing budget for relevant marketing technologies and service providers
Proven ability to effectively drive people, process, and technology change in a dynamic and complex operating environment
Clear talent for building and developing relationships with non-marketing functions such as sales, research, product, and customer service
Superior written and verbal communication skills, including a proven ability to explain complex digital concepts and technologies to senior business leaders, as well as business concepts to technologists
Experience:
7+ years or more in digital marketing or coordinating multichannel campaigns, preferably involving operational and/or channel leadership in complex organizations requiring influence that extends outside the marketing realm
7+ years or more managing a high-performing, cross-functional team (agency/in-house)
Strategy (agency/in-house) and/or management consulting background desirable in addition to the above, particularly where big-picture thinking is concerned
Education:
Bachelor’s or master’s degree in business or related field, or relevant work experience
Relevant experience using adobe experience manager, salesforce crm, marketo a plus
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Eastman chemical company is an equal opportunity employerAll qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other characteristics protected by law.
Eastman is committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day.
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