Primary job functions include:
Customer relationship management (crm):
Support day-to-day content development and administration of marketing automation platform and e-mail campaigns to engage current customers and convert offline customers to our online channel.
Build marketing automation efforts from start to finish, including targeting, list creation, writing, design sourcing, business approval and deployment in pardot.
Assess effectiveness of marketing campaigns in pardot using salesforce analytics and other tools to provide actionable recommendations to optimize return and customer experienceCreate reports for stakeholder to share results, key findings and recommendations with stakeholders.
Website (dawnfoods.com and shop.dawnfoods.com) content management:
Create and optimize landing pages to maximize conversion points and customer experience, including planning and execution of experiments and conversion tests.
Take a lead role in assigned web projects from original concept through final implementationDefines project scope and objectivesWork with all areas affected by the project including end users, internal customers and project sponsors.
Provide technical website guidance to marketing teams.
Coordinate website performance updates and prioritization with developers and internal stakeholders.
Gather content and other webpage/site requirements, make recommendations and implement changes and additions based on best practices and new trends.
Copywrite engaging & channel- and customer-relevant content across digital tactics to showcase dawn bakery expertise & customer partnership.
Stay up to speed on emerging platforms and technologies to bring forth recommendations for implementation of new digital channels that reach current & prospective customers and keep the team on the leading edge of customer experience.
Support other projects and responsibilities as required.
Required qualifications and education requirements:
Bachelor’s degree in marketing, communications, information systems or related field.
3-5 years of experience in digital marketing; expertise in pardot or similar customer interface
Preferred experiences:
Deep understanding of digital marketing and digital production.
Proven experience delivering effective and innovative digital campaigns.
Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
Ability to establish content calendar, manage to timeline and work under constant deadline pressure.
Ability to create and execute ideas in an efficient, organized way with an understanding of how they need to work together in developing on-brand, audience-appropriate solutions.
A self-starter with an ability to prioritize workloadExpert in managing several projects across multiple lines of business.
Experience with adobe creative suite, content management systems, marketing automation and/or e-mail marketing, html, css, google analytics and search console
Here at dawn, our crisis management team is meeting regularly to assess our response to covid-19As part of this, we are looking at potential changes in our interview and onboarding process, as your health and safety is of the utmost importance to usWe encourage you to check back frequently and know that recruiters will be in touch with candidates as neededWe appreciate your interest in becoming part of the dawn family and will continue to make updates as new information becomes available.
Thank you,
Dawn recruitment team
An equal opportunity employerAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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