BVUR Innovations India Looking for Copywriter at Pune Full Time

The FurrCrew a brand under BVUR Innovations (India), is a dynamic and fast-growing brand in the pet industry, dedicated to providing quality services to pet owners. As a copywriter for our brand, you will play a crucial role in shaping our brand image and effectively communicating with our target audience.

Responsibilities:

1. Content Creation

• Develop compelling and persuasive copy for a variety of marketing materials, including but not limited to website content, product descriptions, blog articles, social media posts, email campaigns, and advertisements.

• Collaborate with the marketing team to create engaging content that showcases our services, educates pet owners, and drives brand awareness and customer engagement.

• Adapt writing style and tone to resonate with different target audiences, including pet owners of various demographics and interests.

2. Branding and Messaging

• Understand and embody our brand voice and tone, ensuring consistency in all written communications.

• Craft clear and concise messaging that effectively communicates the unique value propositions of our products and services.

• Develop creative and innovative ideas to differentiate our brand in the competitive pet industry.

3. Market Research

• Conduct thorough research on industry trends, customer preferences, and pet-related topics to stay informed and produce relevant, up-to-date content.

• Analyze competitor strategies and identify opportunities to position our brand effectively.

• Utilize SEO practices and keyword research to optimize content and enhance organic visibility.

4. Collaboration and Communication:

• Collaborate closely with cross-functional teams, including marketing, design, and product development,

to ensure alignment and coherence in messaging.

• Attend brainstorming sessions and contribute fresh ideas for marketing campaigns and initiatives.

• Communicate effectively with internal stakeholders to gather necessary information and insights for content creation.

Requirements:

1. Proven Experience: Minimum of 2 years of experience as a copywriter, with preference given to individual with experience within the pet industry or related fields. A portfolio showcasing diverse writing samples is highly desirable.

2. Exceptional Writing Skills: Proficiency in crafting persuasive, engaging, and error-free copy. Strong attention to detail and ability to adhere to brand guidelines.

3. Creative Thinking:

Ability to think creatively and develop innovative ideas to capture the attention of pet owners and differentiate our brand.

4. Market Awareness: Familiarity with current pet industry trends, customer preferences, and content marketing strategies. Ability to conduct research and analyze data to inform content creation.

5. Team Player: Strong collaboration and communication skills. Ability to work effectively within a team, meet deadlines, and adapt to changing priorities.

6. Passion for Pets: Genuine interest and enthusiasm for the well-being of pets. Understanding of pet owners’ needs and challenges.

7. Bachelor’s Degree: A degree in English, Marketing, Journalism, or a related field is preferred.

Join our team and contribute to our mission of providing pet owners with exceptional products

and services. Help us create impactful and persuasive content that strengthens our brand and

enhances the bond between pets and their owners.

▶️ Copywriter
🖊️ BVUR Innovations India
📍 Pune