Duties and Responsibilities
PRINCIPAL ACCOUNTABILITIES
• Must have strong SQL skills
• Must have SSIS/SSRS/SAS/Power BI skillset for BI and Analytics
• Must be able to create campaign segments for portfolio campaigns using SQL and track campaign success, address leakages
• Provide insights on customer conversion journeys
• Has great presentation skills to articulate analytical findings to non-technical audience
• Collaborate with Business / Sales team to understand requirement and come up with solutions to their requirements
• Track & evaluate performance of launched campaigns with regular report
• Automation using SQL, SSIS and SAS
• Responsible to develop and manage Traditional and digital marketing campaigns
• Leverage all Bajaj digital properties to plan and design portfolio campaigns
• Work closely with marketing and other stake holders to drive ARU / other campaigns
• Creating Marketing Strategies to maximize traffic to lead on the company’s website using optim… See More
Duties and Responsibilities
PRINCIPAL ACCOUNTABILITIES
• Must have strong SQL skills
• Must have SSIS/SSRS/SAS/Power BI skillset for BI and Analytics
• Must be able to create campaign segments for portfolio campaigns using SQL and track campaign success, address leakages
• Provide insights on customer conversion journeys
• Has great presentation skills to articulate analytical findings to non-technical audience
• Collaborate with Business / Sales team to understand requirement and come up with solutions to their requirements
• Track & evaluate performance of launched campaigns with regular report
• Automation using SQL, SSIS and SAS
• Responsible to develop and manage Traditional and digital marketing campaigns
• Leverage all Bajaj digital properties to plan and design portfolio campaigns
• Work closely with marketing and other stake holders to drive ARU / other campaigns
• Creating Marketing Strategies to maximize traffic to lead on the company’s website using optimization techniques.
• Knowledge of Credit Card / Lending / E-commerce Business
4. MAJOR CHALLENGES
• Multi-stakeholder management
• Data distribution to sales team for sourcing and recon
5. DECISIONS
• Load balancing and campaign recalibration basis need for leads
• IT developments needed to operationalize digital channels
• Delegation and training of campaign execution team to deliver leads
6. INTERACTIONS
Internal Clients
Roles you need to interact with inside the organization to enable success in your day to day work
• IT & DWH team – Raise user stories, ensure offer base upload, job automations, SSRS / Power BI reports
• SFDC team – Lead flow in SFDC, address gaps / leakages
• Sales team – Provide leads, ensure and track conversion, sharpen campaign segment basis recordings
• Product – Marketing collateral creation, product offering and features
• Wallets, Marketing & BFSD – coordinate with teams for lead gen, customer consent, conversion and developments
External Clients
Roles you need to interact with outside the organization to enable success in your day to day work
• Vendor for SMS campaigns – Responsys
• Vendor for EMAIL campaign – NETCORE
• Vendor for paid media campaign – onboarded agency
• Vendor for affiliate campaigns – onboarded agency
• Vendor for creative / vernacular scripts – onboarded agency
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