ASSPL – Maharashtra Looking for Social Media Comms Manager, Global Social Media Comms at Karnataka Full Time

Job type full-time

Full job description

• 10+ years’ experience developing and executing social media brand strategies • proficient in all platform features within twitter, facebook, instagram, and other social channels • experience in social media campaign planning including leading on major brand campaigns • experience managing agency partnerships • proven budget management skills • proficient in both hindi and english • educated to a degree level
Job summary
Amazon’s global social communications team is seeking a self-motivated, highly organized social media manager to lead the continued development and growth of our @amazon social media brand handles in indiaThe individual will lead on all aspects of social in india – social strategy development in alignment with our global reputational, brand and business goals; campaign, content and channel management; and measurement and evaluationFor this, they will be working closely with india business pr teams, the apac social media comms team, as well as global social media comms teams, to coordinate local delivery of social, owned and influencer campaignsThe individual will lead our social media strategy and campaign development, while supporting the communication and amplification efforts to increase our businesses’ awareness and perceptionWorking with corporate and consumer communications teams, and establishing strong relationships with cross-channel marketing, the individual will develop a sound content strategy with a distinct & credible amazon voice and robust amplification plans to achieve measurable results.
The successful candidate must have a strong understanding of the current social media landscape and a proven track record of creating successful strategic social media campaigns with measurable results, both organic and paid, working closely with internal or external clientsWe are seeking a strategic and creative thinker with strong writing skills and a keen eye for social-native content (across various media formats like video, static, etc.) who has a sharp understanding of building and leveraging consumer and reputational narratives on social media, and facilitating close collaboration with influencers and other opinion leadersThe successful candidate will be passionate, self-motivated, innovative and able to pivot when necessary in our fast-paced start-up culture.
This role reports into the apac social media comms lead and will work closely with various in-country pr leads and the wider global social communications team to develop a social-first and audience-centric strategy, plans and campaigns to enhance amazon’s reputation in the country across internal and external stakeholders.
Key job responsibilities

Strategy: developing and implementing our regional social media strategy in line with global reputational, brand, and business goals
Campaign and project management: developing cross-country grid for proactive topics bringing together all teams (corporate, consumer, ops, entertainment, devices, aws), and supporting the development of in-country social media/influencer/digital comms campaigns.
Content management: overseeing and supporting the team to develop best practice content into impactful audience-first, channel-sensitive, socially-native campaigns; supporting the development of thought leadership and user generated content
Channel management: lead the in social media comms for @amazon brand and news handles acting as the key point of contact for stakeholders and wider teams creating and enhancing channel and community strategy, considering the different requirements for each digital platform
Counsel communications teams on utilizing social media in pr efforts both proactively and reactively
Measurement and evaluation: developing and supporting local implementation of cohesive channel admin, social listening, monitoring, measurement of roi and evaluation in line with global goals
Learning and scaling: creating playbooks and toolkits for all of the above
Leadership: managing a small team of social experts, and the regional social agency

About the team
This role sits in the newly formed reputation & content strategy team within gca – global corporate affairsWe focus on increasing favourability of amazon with key audience groups through engaging and persuasive storytelling that is direct, unfiltered and repeatableOur team is truly global – among our team of 15, we currently have seven nationalities with a broad mix of experience levels and tenuresAnd our team works globally – we have processes in place that ensure the constant sharing of information across all teams, and an opportunity for each team to lead global programsWe offer flexibility in working hours and understand that everyone’s approach to balance their work and personal lives may be different.
• experience working in/with a big brand organisation like amazon • experience leading brand measurement projects through social media • experience in developing plans and strategies for different audience sectors • experience in new channel launches and growth marketing on social • a mix of agency and in-house experience, across brand marketing, communications and digital advertising

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Job activity

Posted 30+ days ago