Job type full-time
Full job description
Adlucent is seeking an enthusiastic and driven digital senior programmatic account manager to join our teamThe senior programmatic account manager supports campaign reporting and database activities, as well as campaign operationsThis role is key in identifying business needs and delivering reports that are clear and actionableSuccessful candidates will have an aptitude for working with data, providing actionable insight, and demonstrated hands-on experience in digital media and reporting systemsThe senior account manager will assist in the execution of digital media services for our clients, through google display & video (dv360), campaign manager 360, and google display ads (gda), including youtube, native, pmp, and other digital media services and strategies such as amazon and walmart demand side platforms.
The senior programmatic account manager is responsible for independent day-to-day campaign management, strategies, analysis, optimization, budget, and creative management, achieving performance objectives, and ensuring all deliverables are high quality and on timeThey collaborate with other team members to ensure key activities, performance metrics, and insights are clearly communicated to the client.
This role requires experience executing and managing digital programs and an understanding of the various tools and tactics required, including google adwords, dv360, data studio, and campaign manager 360.
The role:
Successfully executes clients’ display advertising programs, including but not limited to: account setup, creative and targeting strategy, bid strategy, and all other day-to-day account management
Builds trust, cultivates and maintains strong relationships with clients, vendors, and partner agencies
Consistently look for ways to improve current processes and introduces new approaches that will contribute to the growth of display solutions
Serve as the client contact and responds to all requests and inquiries; participates in client calls and strategic business reviews as needed
Hands-on work in systems including campaign manager 360, google cloud platform, big query, excel, and tableau
Work with client and internal creative teams to drive creative planning and testing
Pull and format data and prepare commentary on trends and insights for assigned campaignsAdditional reporting responsibilities such as audience performance, brand safety, and ad hoc reports
Create and populate dashboards and reporting templates for ongoing reportsCreate new reports to deliver insights around key business metrics
Partner with agency and cross-functional partners on reporting projects
Participate in teach-outs to the programmatic team and cross-functional partners
Trafficking of assigned campaigns in campaign manager, ensuring campaign set up aligns with sopQa and troubleshooting of creative assets
Maintain and organize campaign-specific documentation, ensure timeliness of deliverables and campaign tasks
Set up and report out on tests within programmatic media campaigns
Develop and maintain project plans updating clients on campaign status and initiatives
Must have:
2+ years programmatic experience with hands-on experience working in google/doubleclick platforms (agency, client, publisher)
Preferred experience with google marketing platform stack and similar dsps
Working knowledge of programmatic campaign workflow including set up, management, and reporting
Familiarity with sql and/or big query
Excellent time management and organization skills, attention to detail, and follow-through
Demonstrated strategic and analytical skills
Great to have:
Retail and/or national brand experience preferred
Media agency and/or client-side experience preferred
Familiarity with google analytics and google analytics 360
Assist with identifying, reporting, and resolving technical issues such as issues with 3rd party tags, api feeds, reporting tools, etc.
Experience with and/or familiarity with types of attribution modeling and reporting
Exceptional written and verbal ability with experience articulating and resolving complex issues
Strong attention to detail in both analytical and communication contexts
Demonstrated ability to effectively collaborate with both client and account teams
Proven ability to thrive and work autonomously in a fast-paced environment
Ability to manage multiple tasks simultaneously
Excellent interpersonal & organizational skills
Retail experience, including but not limited to: ecommerce; merchandising and promotions; multi-channel marketing; branding
Strong technical skills around website analytics tools, url’s (structure, parameters, encoding), javascript, and html
About us:
Adlucent is the performance marketing agency that proves outperformance has no limitPowered by our purpose-built platform, deep searchtm, adlucent unifies the best of human and machine for a scientific approach to marketingWe work transparently in partnership with b2c and b2b retailers and brands to create custom, predictive programs that drive ever-better outcomesOur services include paid search, shopping, social, amazon, display media, video, performance creative, consulting, and measurementHeadquartered in austin, texas, adlucent is part of advantage solutions and ranked one of the top marketing companies in the u.sBy adage.
Our mission: inspire the problem-solvers of tomorrow to reimagine client outcomes
Our vision: lead the industry evolution toward always-relevant marketing
Our values:
Make $#%& happen: we solve problems efficientlyWe know when to iterate and when to innovateSome days we get to win and some days we get to learn.
Keep it real: we all have a little weird in usCome as you are, and stay that way.
Don’t be a jerk: we don’t count ego as a kpiWe act with empathy and make others matterWe are the coworkers you want to work with.
Location: adlucent is a remote-forward digital performance marketing agency headquartered in austin, tx
What we offer:
Competitive salary
Comprehensive full-time benefits (medical, dental, vision, life)
401(k) with company match
Training and career development
Generous paid time-off and flexible schedules
Named “best places to work 2022” by built in austin
Adlucent does not accept unsolicited resumes from third-party recruiters.
Hiring insights
Job activity
Posted 14 days ago