§ Successfully launch assigned brands in a specialty segment in line with brand strategy § Plan and consistently achieve patients on therapy, unit targets and value targets § Ensure customer coverage / KOL development in assigned territory as per plan § Execute / initiate compliant medico marketing activities § Manage distribution channel and monitor services to all stakeholders § Proactively plan and execute immediate and medium-term plans for the business in his/her region § Record and report all market intelligence to HO