Job type full-time
Full job description
Senior product marketing – dallas
Who we are
Solera is a global leader in data and software services that strives to transform every touchpoint of the vehicle lifecycle into a connected digital experienceIn addition, we provide products and services to protect life’s other most important assets: our homes and digital identitiesToday, solera processes over 300 million digital transactions annually for approximately 235,000 partners and customers in more than 90 countriesOur 6,500 team members foster an uncommon, innovative culture and are dedicated to successfully bringing the future to bear today through cognitive answers, insights, algorithms and automationFor more information, please visit solera.com.
The role
Solera is looking for a senior product marketing professional to join the product management organization and own the gtm (go-to-market) strategy for a set of products in the portfolio.
Product marketing works cross-functionally with product managers and the marketing team to bring new products to market and enable the sales organization to successfully meet revenue objectives.
What you’ll do
Design and execute gtm plans for designated target portfolio
Perform segmentation and targeting studies to define market opportunities and assist on investment decisions
Research buyer personas to gather insights to drive audience-centric portfolio strategies
Assist product managers to translate product features into value proposition to customers
Enforce solera’s gtm framework helping product, marketing and sales teams to work efficiently based on common processes and tools
Lead sales enablement programs
Represent solera in trade shows, demonstrate products and support webinar
Systematically gather, build and leverage competitors’ insights
Provide pre-sales support for early product introduction to customers at international level
What you’ll bring
At least 10 years of experience in the automotive industry
At least 5 years of experience in product marketing, product management or marketing roles
Proven track record in the design and execution of gtm strategies for new product introduction
Excellent communication and team skills.
Know how to lead projects and collaborate with all key players
Ability to work on matrix organization, as a leader or individual contributor.
Strong creative mind and analytical skills to identify opportunities and pain-points through research, data and customer insights
Enthusiastic character to inspire and follow
Requires a ms/bs degree in marketing, business management, engineering or equivalent
It is impossible to list every requirement for, or responsibility of, any positionSimilarly, we cannot identify all the skills a position may require since job responsibilities and the company’s needs may change over timeTherefore, the above job description is not comprehensive or exhaustiveThe company reserves the right to adjust, add to or eliminate any aspect of the above descriptionThe company also retains the right to require all employees to undertake additional or different job responsibilities when necessary to meet business needs.
Equal opportunity employer
Solera holdings, inc., and its us subsidiaries (together, solera) is an equal employment opportunity employerThe firm`s policy is not to discriminate against any applicant or employee based on race, color, religion, national origin, gender, age, sexual orientation, gender identity or expression, marital status, mental or physical disability, and genetic information, or any other basis protected by applicable lawThe firm also prohibits harassment of applicants or employees based on any of these protected categories.
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