Job Purpose
– Develop and drive all marketing initiatives and processes for concerned category of Waterproofing Construction Chemicals for the Unit.
– Work towards consumer insights and communication campaign designs.
– Design and facilitate execution of BTL activations through Sales Marketing Activation team.
– Influencer Management: development, maintenance and monitoring of Influencer loyalty program
– Supporting the unit marketing team and provide support to the sales and activation teams in the unit.
– Coordination with Sales, RD and Activation to drive product top lines, bottom lines liquidation
– Needs to play a key role in the supporting the local marketing activation functions and build the capability across the team
– Drive the agenda of building capability amongst the sales and marketing teams on Waterproofing Construction Chemicals
Business Responsibility Areas
– Insight Mining
– New Product Developments
– Category Establishment
– BTL Agenda Planning and Execution
– Consumer Communications
– Influencer Engagement
– Marketing Tools Design
– Secondary Tertiary Sales Enablement
– Capability Building
Role Requirement
– MBA from a tier 1 campus with minimum 2 years of work experience in construction chemical/waterproofing domain in a similar role.
Or
– B.Tech (Civil) with minimum 10 years of work experience in construction chemical/waterproofing domain in a similar role.
Experience Working With Construction Chemical/waterproofing Segment Is Mandatory.
This job is provided by Shine.com
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