Remote: Hybrid
About the jobJob DescriptionFor more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best in class educational experience and make Kaplan a great place to work.Our offices in India opened in Bengaluru in 2018. Since then, our team has fueled growth and innovation across the organization, impacting students worldwide. We are eager to grow and expand with skilled professionals like you who use their talent to build solutions, enable effective learning,
and improve students’ lives.The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.The incumbent will support campaign execution for email across various products (promotional, reactivation communication strategies as well as triggered and transactional campaigns) with a constant focus on optimization to achieve click-through rate, conversion, and other key engagement goals.Key Job Responsibilities:Support email marketing communications deployments (single sends and journeys) through the Salesforce Marketing Cloud email platform to ensure deliverability and deliver on program goals.Build and code emails, including personalization and dynamic content.Under supervisor direction, create and build communication journeys that improve customer experience and engagement across all aspects of the student/customer lifecycle.Meet with key stakeholders to understand objectives and provide recommendations.Support list segmentation and ensure data extracts for email deployments are accurate.
Test and QA all email deployments regularly.Improve performance through subject line testing and other qualitative driven testing methods.Support the segmentation strategy, cadence, sequencing, and dynamic content rule/logic for all email.Project manages the end to end process in collaboration with internal and external stakeholder partners from campaign planning, testing, and design, to reporting and measuring success through detailed data analysis.Reporting and testing analysis and recommendationsHybrid Schedule: 3 days remote / 2 days in office30-day notification period preferred Minimum Qualifications:Bachelor Degree with a focus in Marketing, Communication and Technology3 years + experience managing personalized, dynamic email campaignsCRM/Lifecycle marketing experience,
including email using Marketing Cloud or similar enterprise email toolWorking knowledge of HTML and email design principles to code and edit email designs as needed.SQL/Ampscript knowledge preferred to segment data and personalize campaigns.Experience with marketing automation platforms (Salesforce Marketing Cloud preferred; may include experience with ExactTarget, Adobe Experience Cloud, Marketo, Oracle Eloqua, IBM Watson, etc.)Good analytical and quantitative skills, with results-orientation and ability to recommend data-driven decisions.Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment.Understands and monitors competitive landscape, provides insight and recommendations to drive the program business forward as best in class.Fanatical when it comes to detail.
Ability to thrive in a fast-paced, high growth organization and will be able to effectively prioritize the most impactful and important work on your plate and deliver on time.Self-starter who takes initiative, with the ability to juggle multiple priorities, continuously learn new concepts and innovate.Excellent verbal and written communication skills to effectively share ideas and work with various stakeholders across all company levels, teams, and partners.
▶️ CRM Automation Specialist(Marketing)
🖊️ Kaplan
📍 India
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