KEY RESPONSIBILITIES:
E-commerce Performance Marketing (80%)
– Lead expansive Facebook and Google Ads campaigns, pivotal to our e-commerce marketing strategy
– Implement and refine high-performance Google Ads campaigns
– Analyze and optimize marketing efforts using advanced analytics to ensure maximum ROI
– Innovate marketing strategies to tap into new markets and demographics
Amazon Advertising (20%)
– Craft and manage comprehensive Amazon advertising strategies to enhance product visibility and drive sales growth
Strategic Analytics and Decision Making
– Utilize GA4 and other analytics tools for in-depth data analysis to inform strategic planning
– Manage significant marketing budgets, optimizing spend for the best possible outcomes
Customer Acquisition and Retention
– Develop cutting-edge customer acquisition strategies and robust retention programs
– Utilize predictive analytics and segmentation for targeted audience engagement
Creative Collaboration and Execution
– Collaborate closely with the creative team to gather requirements, ensuring alignment with marketing goals
– Drive the execution of creative concepts, ensuring they are effectively translated into impactful marketing campaigns
– Foster a cohesive and dynamic relationship between marketing and creative teams to enhance brand messaging and campaign effectiveness
Technical Expertise and Leadership
– Lead website CRO audits to improve user experience and conversion rates
– Apply skills in coding, data automation, and tracking to enhance marketing efficiency
QUALIFICATIONS:
– 2-3 years of experience in digital marketing for B2C/D2C is a must
– Knowledge of Indian market (F&B; category)
– Ability to read and write in Tamil, English
– Experience in digital marketing, particularly in e-commerce digital marketing scaling will be an advantage
– Mastery in managing large-scale campaigns on Facebook, Google Ads, and Amazon
If interested please share your resume to [email protected]
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