Job Type: Full-time
Remote: Remote
Company DescriptionFini develops full-stack programmatic products and provides user acquisition and retargeting solutions. We are Sydney headquartered performance marketing partner with key people in Bangalore and Gurgaon.Role DescriptionThis is a full-time remote role for Performance Marketing Specialist at Fini.ai. As a Performance Marketing Specialist, you will be responsible for developing and executing performance marketing campaigns that drive user acquisition, engagement, and revenue growth across multiple channels for our agency clients. You will work closely with the product, design, and engineering teams to optimize the user funnel and improve customer retention.
You will also analyze campaign performance data and provide insights to inform decision-making and strategy.Qualifications2-3 years of experience in performance marketing or digital marketing in a digital agency in the buying & delivery roleStrong understanding of performance marketing metrics, tools, and techniquesShould be an expert at affiliate channels and ad supply management of affiliate networkA network of existing affiliate partners is a pre-requisiteExperience managing and optimizing campaigns across multiple channels, including Facebook, Instagram, Google Ads, and Display Advertising networksShould have good knowledge of ASA/ASOExperience with A/B testing and landing page optimizationAbility to work independently and collaboratively in a fast-paced, startup environmentStrong analytical and problem-solving skills, with the ability to analyze raw data, draw insights, and develop recommendationsExcellent verbal and written communication skillsBachelor’s degree in Marketing, Business,
or a related fieldQualifications:1-2 years of experience in a similar role, preferably within a digital agency environment.Good understanding of Biddable, Direct Publisher, and Affiliate marketing channels.
▶️ Performance Marketing Specialist
🖊️ Fini.ai
📍 India
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