About our client:
Our client India’s fastest-growing procurement technology company. Founded in 2018, their solutions have been securely deployed at many $1B+ global companies helping procurement teams reduce costs, digitize procurements, and improve compliance by replacing emails and excel workflows with the world’s most easy-to-use and secure e-sourcing platform managing a spend of ₹5000 Cr+. They are rated 4.9/5 ⭐ by trusted enterprises on G2 and has been featured by Forbes. They are a team of ex-Google New York, Zomato, OYO who’ve worked at high-impact, growth companies and believe in the journey of building one. They are backed by investors like Blume Ventures, Sequoia Surge, Beenext, and Rainmatter.
What is this role ?
The Head of Demand Marketing will plan, build and run inbound and outbound demand-generating programs for domestic and international markets to drive and accelerate pipeline growth. You will help use to define, execute, measure, and refine a creative, compelling, and effective marketing revenue strategy for our growing enterprise software solutions business.
Overall Experience : 8-12 years
Relevant (as a Demand Generation Leader) : 5+ years, 8-10 member team
Segment : B2B software sales , Domestic & International geography
Ideal Candidate Profile :
• 5+ Years of Experience in a demand generation leadership role, preferably in the B2B enterprise software space or a complex technical market with longer sales cycles.
• Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel.
• Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), and owned channels (web, webinar, podcast)
demand generation programs. • Direct experience managing SDRs or proven success in working closely with SDRs teams.
• A desire to work both at a strategic level and tactically on projects and campaigns.
Roles & Responsibilities :
• Develop and execute a comprehensive demand generation strategy to drive qualified leads, customer acquisition, and revenue growth for the procurement software.
• Identify target audiences and key market segments to focus marketing efforts effectively.
• Plan, implement, and optimize multi-channel marketing campaigns, including digital marketing, content marketing, email marketing, social media, events, and other relevant channels.
• Implement lead scoring models and processes to identify high-quality leads for sales conversion. • Collaborating closely with sales and marketing teams and implementing an effective feedback loop to optimize lead generation, improve pipeline acceleration, and maximize sales
• Experimenting and optimizing different tactics, and consistently meet or exceed sales pipeline and revenue goals.
• Utilize data analytics and marketing automation tools to measure the effectiveness of marketing campaigns and make data-driven decisions. Continuously optimize marketing strategies based on performance metrics.
• Analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision-making.
• Develop and manage the demand generation budget effectively, optimizing spend to maximize ROI.
• Allocate resources appropriately to achieve marketing objectives.
• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation. Also, use insights to inform marketing strategies and positioning
Please connect with me at [email protected] , if you have relevant experience for the above role.
▶️ Head of Demand Generation
🖊️ Sales & Profit
📍 Gurugram
Overview Main Purpose: – Vertical startup & stabilization of the green field operation. Stabilization of shift quality operations in new...
Apply For This Jobजॉब की पूरी जानकारी चुनी गई जॉब के लिए कोई मैच नहीं मिला सैलरी Up to ₹17,000 a month जॉब...
Apply For This JobSenior Consultant, Business Consulting – CIO Advisory Location- PAN India Infosys Consulting is seeking a Senior Consultant for their CIO...
Apply For This Jobजॉब की पूरी जानकारी चुनी गई जॉब के लिए कोई मैच नहीं मिला सैलरी Up to ₹15,000 a month जॉब...
Apply For This JobWe are Hiring 15 data Entry Operator for Delhi and Sonipat Location .My contact details are below given . Sharwan...
Apply For This JobThis is a remote position. We are looking for a Asst. Customer Support Lead to deliver top-notch customer support and...
Apply For This Job