Content does not just extend to content that sits on your own website and social channels. Targeted digital PR activity can help raise awareness of your business among your target customers, give you more content to share on social, and crucially, generate back links that support your SEO.
This is where PR becomes a vital component of your digital marketing strategy. The ability to secure a link in online publications (that have a nice high domain authority) will help boost your search visibility.
By drafting an engaging piece of content, you can secure these all-important follow links while also building the profile of your business or brand online.
Good content should be at the heart of any digital marketing strategy. Consider all the elements carefully – including who your target audience is, what they care about, which channels they consume their information on and then make informed decision about which content to produce.